Monthly Archives

January 2017

Time to smile as Sherlock wins iFunny account

By | Brand Strategy, International communications, Market Entry | No Comments

iFunny might be renowned for its humorous memes, but when one of the United States’ most popular entertainment apps sets its sights on Brazil it is no laughing matter.

iFunny was fittingly founded on April Fools Day 2011 by a crack team of international fun-lovers. Having spent the previous 15 years making people in their own country laugh, they decided to turn their attention to the United States where by 2016 the app has been downloaded 50 million times and has 10 million active users. The app, which is funded solely by embedded adverts, is on the move again, this time southwards into Latin America, where Brazil will be the first to have its funny bone tickled.

We’re very happy to say that Sherlock Communications has won the right to represent iFunny during the app’s expansion into South America. And the plan is to help the meme-based app reach a similar level to that achieved in the USA, where iFunny has 10 million active users.

We know exactly how much Brazilians enjoy “zueira” (the unique Brazilian sense of humour) and have every confidence we can help iFunny establish themselves as a significant player in the South American market.

Sherlock will handle iFunny’s strategic messaging efforts, running mass communications campaigns to drive downloads among Brazil’s online community.

Collinson Group hires Sherlock

Collinson Group choses Sherlock to build brand awareness in Brazil

By | Brazilian Business, Collinson Group, International communications, Market Insight, PR agencies, PR Strategy, The Holmes Report | No Comments

As you may have read in The Holmes Report, we’re very happy to announce that London-based Collinson Group has appointed Sherlock to oversee its corporate PR programme in Brazil.

Collinson Group, which specialises in influencing customer behaviour, driving revenues and adding value in loyalty, lifestyle, insurance and assistance, operates out of 26 locations worldwide, servicing over 800 clients in 170 countries.

The group has chosen Sherlock Communications to raise brand awareness of the company as an industry leader in Brazil, and raise understanding of its unique products, services, insights and work in the region.

“Sherlock Communications have an intricate understanding of both the Brazilian market and national, business and trade media, and will be able to help us as we grow our brand in the region,” said Danilo Vasconcelos, Collinson Group’s General Manager, Brazil. “We look forward to working together and benefiting from their knowledge.”

Sherlock will work to share the group’s proprietary insights and deep understanding of consumer behaviour to connect with the media. The focus will be on a robust thought-leadership strategy, utilising global research and including corporate profile campaigns.

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