Monthly Archives

March 2018

Diário do Comércio article about AirFox

Airfox | About the coverage – 28/3

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One of the new clients for Sherlock Communications in 2018 is Airfox. A fintech who’s mission is to grant access to Brazil’s unbanked population by allowing them to have financial services on their smartphones.

Our work with them for the launch of the product went from creating the visual identity, designing the social media pages and campaigns to making focus groups to understand more about the target public of the app and more.

When it comes to press coverage, here’s one of the best pieces of coverage we generated for them on the launch campaign. The print edition of Diário do Comércio, one of Brazil’s leading publication when it comes to business and financial market.

The article featured an interview with Airfox CEO Victor Santos, and was also published on the DC website. Diário do Comércio is from Belo Horizonte, the same city where Victor was born. That fact was used when selling the story to the publication.

 

 

If you would like to learn more about our PR Agency in Brazil and find out how Sherlock Communications can help you meet your objectives, do drop us a line at contact@sherlockcomms.com.

Novos Líderes Empreendedores article

Novos Líderes Empreendedores | About the coverage – March 22nd

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Sherlock Communications supports Novos Líderes Empreendedores, a NGO which enables young people from marginalized communities in Rio de Janeiro to change their circumstances through the application of their ideas in business. A great recent example is Lilian Fernandes, 16, who designed two t-shirts for Reserva Mini, one of Brazil’s coolest brands, after taking part in a course organised by the NGO. Profits from the sale of the t-shirts will go to support the charity’s work.

As part of our campaign, O Globo, one of the most important newspapers in the country, published Lilian’s story, as an example of a young woman who is using creativity and innovation to reach her goals.

In addition to other pieces of coverage, digital influencers promoted the project, like @stefany_vaz, @otavioshn, @camilasimoesp and jubernardino_.

Digital influencer promoting the NGO project                                      Instagram Stories of Novos Lideres Empreendedores                                      Instagram Stories of NGO

 

If you would like to learn more about our PR Agency in Brazil and find out how Sherlock Communications can help you meet your objectives, do drop us a line at contact@sherlockcomms.com.

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