Monthly Archives

April 2018

The Brazil Business and Politics Round-up April 23th 2018

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Politics

  • JBS’ Batista Claims He Paid Monthly Payoff of US$ 14 thousand to Aécio Neves The Brazilian businessman said the payments were requested directly by the senator at a meeting in Rio, in order to “cover his monthly expenses”.
  • Ex-Presidents of São Paulo Metro Company to Face Charges after Court Order The civil proceedings on the grounds of misconduct of office include the periods when the state was managed by PSDB politicians José Serra, Alberto Goldman and Geraldo Alckmin.
  • Dispute Over Satellite Puts the Spotlight on Brazil’s Broadband Promises The main promise of the Brazilian Federal Government related to the plan Internet for All, published at the end of 2017, is a Telebras satellite which cost US$ 800 million and has not been used since June 2017, when it went into orbit.

Business

  • Petrobras President Agrees to Replace Abilio Diniz as Chairman of BRF’s Board Pedro Parente accepted to substitute businessman Abilio Diniz as the head of the board of the biggest processed food company in Brazil.
  • Brazilians More Optimistic about Own Financial Situations According to a poll, the improvement in terms of expectations that Brazilians have regarding their own financial situations, however, did not translate into a more optimistic take on the country’s economic growth.

About the coverage – April 20th

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You can read it on the Sherlock Communications website or even written on the wall in our São Paulo office. “Brazil is not for beginners”, as said by Tom Jobim, one of Brazil’s music greats.

We help companies overcome cultural and operational challenges in projects and campaigns, such as the launch of a product in foreign countries. That’s what’s happening with USA Chip and ViviCash, two new fresh business and brands just released by ViVi Mobile – a company based in Boca Raton, Florida, US.

As part of the coverage we generated for them, we highlight this piece on Estado de S. Paulo, one of the biggest newspapers in Brazil with a circulation of 121.549 in the Greater São Paulo area. Ckeck it below, along with two links to some of the on-line coverage.

 

https://www.tudocelular.com/novos-produtos/noticias/n123103/usachip-turistas-brasileiros-eua.html

http://www.mobiletime.com.br/12/04/2018/vivicash-free-money-gera-renda-a-usuario-ao-assistir-a-videos/488805/news.aspx

The Brazil Business and Politics Round-up April 16th 2018

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Politics

  • Arrest Weakens Lula and Sets Marina Silva Close to Bolsonaro A nation-wide survey carried out last week shows that Lula is still leading the poles with 31% in the most favorable scenario among the nine possible candidates
  • Senator Aécio Neves May Become a Defendant in New Trial The defeated candidate in the last presidential elections was accused of passive corruption and obstruction of justice in June 2017, in an investigation related to JBS’ plea bargain; Aécio was caught on tape asking Joesley Batista for US$ 587,000.
  • Cash Was Used to Pay for Work Done for Temer’s Daughter, Says Supplier Architect Maria Rita Fratezi, wife of President Michel Temer personal friend, paid expenses related to the remodeling of a home belonging to one of the President’s daughters in cash, according to one of the project’s suppliers.

Business

  • Marfrig Acquires Part of National Beef, Becoming World’s 2nd Largest Meat Company The acquisition of National Beef will be financed through private bank Rabobank; The Brazilian National Development Bank helped Marfrig and other Brazilian food processing companies expand
  • Despite Economic Recovery, Brazilians’ Income Declined in 2017 The fall was driven by salaries, still a reflex of the labor market crisis; The figures show that Brazil was coming from a very bad situation and it continued very bad,” says FGV economist Fernando de Holanda Barbosa Filho

About the coverage – April 12th

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A signed article with insight about an area of interest is a great way to get coverage. One example it’s this recent one we generated for our new client Freshworks.

This article by Simon Johnson, General Manager of Freshworks in UK and Ireland, was published as an exclusive on Callcenter, a subdivision of Clientes SA, one of the most important business websites in Brazil. It was featured as a highlight in it’s homepage.

It lists five tips to ensure on-line chats meets client expectations. Coverage like this helps the brand to stablish itself as a leading and a reference in it’s developing softwares to increase collaboration among teams and helping them connect and communicate better with their customers and co-workers.

Read it here: http://callcenter.inf.br/artigos/66436/dicas-para-garantir-que-chats-atendam-expectativas/ler.aspx

The Brazil Business and Politics Round-up April 9th 2018

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Politics

  • Former President Lula arrested. While the politician Lawyer said that the order Is Arbitrary, Judge Sérgio Moro has ordered the arrest of Lula after the Brazilian Supreme Federal Court rejected the habeas corpus request filed by his lawyers.
  • The Federal Supreme Court Denied Lula Habeas Corpus in a 6×5 vote. The case that resulted in his condemnation involves the triplex apartment in Guarujá (SP) has now exhausted it’s compliance procedures and formalities at the 4th Regional Federal Tribunal (TRF-4).
  • Brazilian Army Commander said he repudiates impunity on the eve of the Lula Ruling. The opinion was shared on a social media platform. General Eduardo Villas Boas stated that the army always remains vigilant when it comes to its institutional duties, raising eyebrows when it comes to democracy.

Business

  • Brazil could lose up to R$ 1.1 Billion in exports because of new U.S. Steel Tariff. If applied, the U.S.’s new tariff on imported steel would affect at least 13% of the steel exported by Brazil. The measure announced by President Trump would also lead to a decline of 1.2% in the activity level in the Brazilian sector and would affect the production of semi-finished steel.
  • State of Pará Demands US$ 75 million Settlement from Norwegian Company The governor of the state of Pará filed a civil environmental lawsuit demanding that Hydro Alunorte pay the state R$ 250 million in damages after inadequately disposing of untreated waters in the city of Barcarena, 100 kilometers away from state capital Belém.

About the coverage – April 5th

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This article on Hotelier News, one of the top tourism websites in Brazil, is one of the pieces of coverage achieved for our client SiteMinder, present in WTM-LA (World Travel Market – Latin America).

The important and influential 3-days event is being held in São Paulo and the Sherlock Communications team is accompanying SiteMinder’s representatives on every step of WTM-LA, providing general consulting and intermediating interviews with relevant publications and journalists of tourism and travel media.

Targeting brand awareness and networking, Sherlock also promoted a breakfast for the press before the first day of WTM-LA show, when the General Manager for Brazil and Iberia Mateus Coelho presented new studies and relevant information about technology for hotel industry.

The Brazil Business and Politics Round-up April 2nd 2018

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Politics

  • 2017 was a record for the apprehension of contraband goods and merchandise in Brazil: The Federal Revenue Service seized US$ 693 million in unregistered merchandise; This is the largest amount since 2010 and represents an increase of nearly 10% over 2016
  • Brazil’s former president ended his caravan campaign in the south of the country with an event in Curitiba attended by thousands of people – which also had moments of tension
  • Supreme Court Justice Authorizes Maluf to Serve Sentence in House Arrest Former mayor of São Paulo has been in the jail of Papuda, in Brasília, since December 2017; In his decision, Justice Toffoli said that Maluf’s defense presented documents that prove that the congressman “is having severe problems related to his health in prison”

Business

  • Construction Firm Odebrecht Signs Public Contract for First Time since Operation Lava Jato Began The firm won a bid to modernize a unit of the Santa Cruz thermoelectric plant in Rio de Janeiro, which belongs to federal state-owned company Furnas, a subsidiary of Eletrobras; The Furnas contract is worth approximately US$ 180 million
  • Informal Sector Employment Becomes Obstacle for Brazil’s GDP in 2018 Last year, all 1.8 million jobs created belonged to the informal sector; The average income of workers without work permits, sometimes referred to as workers who are “on their own”, is half the income of formal sector worker.
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