How technology affects public relations

[{"selector":"#anim-b1c3a4f0-5ce1-45ef-a24a-f889886973f2","keyframes":{"transform":["translate3d(-110.58823%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-344d2ae8-96b1-43d6-9053-dab2374c95cd","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-acccc7ec-1eea-4658-af29-34b636e7aec6","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Good or bad, there's no turning back

[{"selector":"#anim-3b41a8c4-b13d-4810-a67a-0dc4d331b5f6","keyframes":{"transform":["translate3d(-110.58823%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c0cf6644-65ca-4574-b2bc-61f0cb835ef0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c06ce688-39bf-4666-a209-5e7ee81625a6","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-81af32bf-0803-450e-afae-a2fb07f60bc0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1cbf2048-e6d5-44f6-a573-c1ac74142062","keyframes":{"transform":["translate3d(-112.42425%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Advances brought by technology

[{"selector":"#anim-4e22d468-8459-4559-bde6-2c565e37b4ad","keyframes":{"transform":["translate3d(-110.58823%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-85ed3953-4a01-4d64-bd66-7370ec097039","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4fcb8316-d8df-491a-8bc4-aefda887b202","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-01a7753a-e5aa-41f1-a19c-d306d104d5b6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f6e84bdb-b190-4776-bb4d-0da67864b78b","keyframes":{"transform":["translate3d(-105.36193%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

You need to keep up. Every day.

[{"selector":"#anim-45571ce6-ae00-46ec-b2dd-9f10fc50d4b9","keyframes":{"transform":["translate3d(-110.58823%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2acd9697-b81c-4721-9f16-70eafaf04676","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2ee709fe-4cc7-4224-a938-46cf4288d173","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-d71e65b0-c453-4a2b-849d-314abb6885e1","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5fcf2466-b757-4d08-9aaf-6c530843e59f","keyframes":{"transform":["translate3d(-104.28955%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Ease of PR communication

[{"selector":"#anim-fae5d066-1540-4f81-a687-0e853dff8991","keyframes":{"transform":["translate3d(-109.41176%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5230be65-b473-4675-b33d-e8a67e2a5922","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e2442761-6fb0-4d8c-b36a-8f23c2bf75f3","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-95b3e73a-b570-4b8c-ad4c-5d514da0473b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f6c1c11b-d416-4758-a85a-d92aebe44ce0","keyframes":{"transform":["translate3d(-114.77988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Public relations and technology go hand in hand

[{"selector":"#anim-c994dd50-37c5-4277-b668-2585db3bdfc1","keyframes":{"transform":["translate3d(-114.87342%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5a1dad60-c33d-4288-aada-c02725f47013","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5c8296ef-2e5a-4c52-84bc-36ad62fe2738","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-ea5b0650-49ea-40ef-bb43-c32c8a8b71c9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6bf5dc50-966a-42d2-bf64-916385d64af4","keyframes":{"transform":["translate3d(-105.09383%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Want to learn more about technology and public relations?

[{"selector":"#anim-2b67a8bc-7723-4ce6-8941-9437954adada","keyframes":{"transform":["scale(1)","scale(1.5)","scale(0.95)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":0,"duration":1450,"easing":"ease-in-out","fill":"both","iterations":1}] [{"selector":"#anim-9a085962-469a-4191-99e8-bd07772c8322","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-14cc0620-ae8d-4698-8df9-51f541e77762","keyframes":{"transform":["translate3d(-114.24051%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Read the full article!

How technology affects public relations

The work of public relations (PR) is about managing public opinion, and now, with technology, everything has become faster and more accessible. Discover how technology has transformed the way PR professionals work.

Good or bad, there's no turning back

Fax has been replaced by emails and social media. Now, 75% of journalists prefer to receive press releases by email. The digital revolution has transformed the way we communicate and influence.

Advances brought by technology

Email communication, social media, SEO, and even influencer tools have made PR practices more dynamic, increasing effectiveness in communication and audience engagement.

You need to keep up. Every day.

Social networks and automation through sophisticated monitoring systems allow campaigns to be more comprehensive. This helps PR professionals focus on what truly matters: the client’s goal.

Ease of PR communication

Online tools enable fast and effective communication, instantly offering updates and launches. Live videos, photos, and 360° broadcasts have improved interaction between companies and the public.

Public relations and technology go hand in hand

Technology is not just a tool, it enables the work of PR. With countless options available, it continues to shape the field and offer new ways to connect and create communication strategies.

Want to learn more about technology and public relations?