– Being featured in respected outlets increases the public’s trust in your brand. – Reach a larger audience without needing to invest in advertising. – Encourage the creation of authentic and engaging stories. – Build lasting relationships with the media, opening doors for future partnerships. Create stories that resonate with the Colombian audience, forging a real and emotional connection.
In Colombia, personal relationships are essential. It's not enough to send an email and hope the journalist will be interested in your story. You need to go further: invest time in getting to know the journalists, understand their interests, and show respect for their work. Building a genuine relationship is key to securing media space in Colombia, where trust and mutual respect make all the difference. By creating strong bonds, you open doors for long-term collaboration and gain visibility in a more authentic way.