PR Strategies in the Tourism Sector

One of the most effective PR strategies in tourism is organizing exclusive press trips, where journalists and influencers are invited to experience the destination in a unique way, with activities such as exclusive dinners and private tours. This generates authentic and impactful content, which is shared with an engaged audience.

Press trips

Another powerful action is telling real stories of local residents, such as chefs, guides, or artisans, highlighting the destination’s culture in a human and authentic way. These stories not only bring the audience closer but also attract media attention and generate greater visibility.

Tell real stories

Travelers have more autonomy to plan their trips, but travel agencies still play an important role. A recent study shows that 46% of Uruguayans prefer all-inclusive packages organized by their travel agents. 

Form local partnerships

Trade shows, exhibitions, and third-party events are great for direct contact with consumers. Organizing your own event is also an effective and low-cost option to achieve quick results. Take the opportunity to highlight your brand at the top travel events in Latin America, such as ABAV Expo, WTM Latin America, and Fit Latin America.

Trade Shows and Events

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Check out more strategies and data on the tourism sector in LatAm