The present and future of AI and PR

[{"selector":"#anim-957035f1-24da-4d94-ac16-b6418e260010","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1b09aadf-4e44-41b5-9f1e-8bdda93f5e1c","keyframes":{"transform":["translate3d(-118.21306%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Artificial intelligence is transforming public relations, improving the performance of traditional tasks and creating new opportunities for brands.

[{"selector":"#anim-9c4b70b6-9a2c-48c5-bfde-e55af7971618","keyframes":{"transform":["translate3d(-110.58823%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-17932b81-5e5f-448e-85b0-797132af99f5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a81e90c6-77a6-41d4-9a9c-6262e4b99899","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-4601193b-827d-4263-8e2d-b0849a47987c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2e44c695-e010-42d1-a2a2-cf642ced7999","keyframes":{"transform":["translate3d(-113.0303%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

AI technologies improve functions like media monitoring, crisis management, and sentiment analysis, making PR actions faster and more accurate.

[{"selector":"#anim-98f8b93c-8d12-44f4-930f-3cd9f855d3c3","keyframes":{"transform":["translate3d(-110.58823%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f4989755-a26d-40c6-a230-c0e993f190bf","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1df01ba4-5cc9-44da-acee-aad397769456","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-dccedf71-be60-4488-a0c8-8c7c744499f6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-325673a7-e90b-4803-9096-d5d01eaaf74d","keyframes":{"transform":["translate3d(-113.0303%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

AI enables data-driven campaigns, helping to better understand the audience and adjust strategies in real-time to maximize impact.

[{"selector":"#anim-f691b455-152b-4b99-8812-c1f895adfc15","keyframes":{"transform":["translate3d(-111.17647%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f2c8782b-68fb-425a-8f47-a8511e238787","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d4fec7be-c311-48a7-bc95-859b28ad4fb8","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-927b7453-e0e6-4af4-a0ef-a1e6763a3b98","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-eb56dfe0-0add-4a97-98de-53c1d4dacb44","keyframes":{"transform":["translate3d(-102.22773%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

With AI, stories become more personalized, based on audience data, creating campaigns that resonate authentically and relevantly.

[{"selector":"#anim-4dd85760-fe0d-4d7d-ba0c-06ec4b88070b","keyframes":{"transform":["translate3d(-114.87342%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-72f1b14a-36f7-4066-8eb3-e3179a4a64ba","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5f410fd9-e6dc-492b-b3bc-f2b5ab3abd72","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-9a481531-2ce2-4948-adb0-e0f11d7311f7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-675a7646-494c-421a-b7da-6dc0c478b236","keyframes":{"transform":["translate3d(-103.96826%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

AI optimizes the pitching process by suggesting more relevant contacts and strengthens relationships with journalists and influencers.

[{"selector":"#anim-7e8a0d1c-2d8c-4934-ae2b-65d9c11a5318","keyframes":{"transform":["translate3d(-114.87342%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bf070545-4969-4199-8be8-e8f93edbcd06","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5285d87b-3fd7-495f-9aeb-9a9cab04970d","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-35c606db-a5c3-4018-a3ab-493302c605d5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2413c85c-593e-414f-ab1f-ecc2ee2fcebb","keyframes":{"transform":["translate3d(-106.01093%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Despite its advantages, AI needs to balance automation with the human touch that is essential in PR interactions, especially during crises.

[{"selector":"#anim-76855323-7b7f-4ff1-b624-cc1d5972ebc5","keyframes":{"transform":["translate3d(-114.87342%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-adf4411a-d0c2-4082-bd88-16a4634c2d63","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f7780514-1066-47ba-9f69-4d622f7ad068","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-7244e1a1-508c-4a7d-8a6a-4de8560213a6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cb43bc3d-385e-47fd-b9c1-1b3201d5483a","keyframes":{"transform":["translate3d(-106.01093%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Want to understand how AI is shaping the future of PR?

[{"selector":"#anim-6c979bee-1608-4233-886c-84d939d666c5","keyframes":{"transform":["scale(1)","scale(1.5)","scale(0.95)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":0,"duration":1450,"easing":"ease-in-out","fill":"both","iterations":1}] [{"selector":"#anim-9cabe42f-cc1e-4c55-b37b-70523ff720e2","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-73662766-0811-4819-804d-eae4921fb08b","keyframes":{"transform":["translate3d(-119.3038%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Read the full article