Sherlock Communications supports Novos Líderes Empreendedores, a NGO which enables young people from marginalized communities in Rio de Janeiro to change their circumstances through the application of their ideas in business. A great recent example is Lilian Fernandes, 16, who designed two t-shirts for Reserva Mini, one of Brazil’s coolest brands, after taking part in a course organised by the NGO. Profits from the sale of the t-shirts will go to support the charity’s work.
As part of our campaign, O Globo, one of the most important newspapers in the country, published Lilian’s story, as an example of a young woman who is using creativity and innovation to reach her goals.
In addition to other pieces of coverage, digital influencers promoted the project, like @stefany_vaz, @otavioshn, @camilasimoesp and jubernardino_.