One of the new clients for Sherlock Communications in 2018 is Airfox. A fintech who’s mission is to grant access to Brazil’s unbanked population by allowing them to have financial services on their smartphones.
Our work with them for the launch of the product went from creating the visual identity, designing the social media pages and campaigns to making focus groups to understand more about the target public of the app and more.
When it comes to press coverage, here’s one of the best pieces of coverage we generated for them on the launch campaign. The print edition of Diário do Comércio, one of Brazil’s leading publication when it comes to business and financial market.
The article featured an interview with Airfox CEO Victor Santos, and was also published on the DC website. Diário do Comércio is from Belo Horizonte, the same city where Victor was born. That fact was used when selling the story to the publication.