About the coverage – April 5th

This article on Hotelier News, one of the top tourism websites in Brazil, is one of the pieces of coverage achieved for our client SiteMinder, present in WTM-LA (World Travel Market – Latin America).

The important and influential 3-days event is being held in São Paulo and the Sherlock Communications team is accompanying SiteMinder’s representatives on every step of WTM-LA, providing general consulting and intermediating interviews with relevant publications and journalists of tourism and travel media.

Targeting brand awareness and networking, Sherlock also promoted a breakfast for the press before the first day of WTM-LA show, when the General Manager for Brazil and Iberia Mateus Coelho presented new studies and relevant information about technology for hotel industry.

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