Novos Líderes Empreendedores | About the coverage – March 22nd

By March 22, 2018Blog
Novos Líderes Empreendedores article

Sherlock Communications supports Novos Líderes Empreendedores, a NGO which enables young people from marginalized communities in Rio de Janeiro to change their circumstances through the application of their ideas in business. A great recent example is Lilian Fernandes, 16, who designed two t-shirts for Reserva Mini, one of Brazil’s coolest brands, after taking part in a course organised by the NGO. Profits from the sale of the t-shirts will go to support the charity’s work.

As part of our campaign, O Globo, one of the most important newspapers in the country, published Lilian’s story, as an example of a young woman who is using creativity and innovation to reach her goals.

In addition to other pieces of coverage, digital influencers promoted the project, like @stefany_vaz, @otavioshn, @camilasimoesp and jubernardino_.

Digital influencer promoting the NGO project                                      Instagram Stories of Novos Lideres Empreendedores                                      Instagram Stories of NGO


If you would like to learn more about our PR Agency in Brazil and find out how Sherlock Communications can help you meet your objectives, do drop us a line at

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