Doing business in Latin America

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Technology in Peru: How this industry has changed in recent years

When talking about technology, many people think that Peru is a backward country, that it does not have the capacity to develop and innovate in this field, and that its population is still reluctant to apply technological tools. However, this perception is not entirely true as Peru has made significant progress in science, technology and...
February 23, 2024
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How should advertising be carried out in sports betting in Brazil?

In recent years, sports betting houses have experienced an exponential growth in Brazil, driven by the growing popularity of the sporting universe, especially football. This phenomenon attracted the government's prompt attention, leading it to direct its efforts towards regulating sports betting advertising. According to a survey published in 2023 by Datahub, sports betting grew by...
February 16, 2024
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Education in Brazil: our journey of transformation and collective growth

Exploring the rising education landscape driven by innovation and investment As education enthusiasts, we witness the vibrant Brazilian educational scene with optimism and interest. The growth of the sector, driven by several fronts such as Distance Learning (EAD), language schools and competition courses, reveals a journey of transformation and growth. The recent ENEM (Exame Nacional...
February 9, 2024
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Christmas shopping: which products sell the most in Latin America?

Knowing which products are sold the most when people do Christmas shopping is fundamental to e-commerces and stores seeking to succeed this season with plenty of opportunities.  Christmas in Latin America is one of the most awaited commercial dates in the second semester. For this reason, many brands invest in advance in marketing strategies and...
December 8, 2023
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CADE Peru: A source of communication opportunities for companies

The most important business leaders meet every year in Peru. Are they taking advantage of all the doors that are opening up in terms of communication? CADE Peru is the most important business forum in Peru, bringing together leaders from the public, private and social sectors to discuss and propose solutions to the challenges facing...
December 1, 2023
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Argentina: presidential elections and the challenge of the business world for the near future

On the 40th anniversary of the return of democracy in Argentina, in 2023, the vote was held to elect Javier Milei as the new President of the country for the next four years.  Sherlock Communications Argentina shares an overview of the electoral process that began in August and ended in November, and an analysis of…

November 22, 2023
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The guide to marketing communication in Latin America

Communication is essential for any business to explain what their product or service is about, how they differ from their competitors, and, basically, to connect with their clients. However, in a globalized world, message development has become a challenge. Understanding the impact of cross-cultural marketing communication is essential for anyone looking to create a competitive...
September 29, 2023
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Organic traffic: how can your company succeed?

There are many ways to obtain traffic for your website, which is essential if you want to boost your audience and conversions. Today we will explain how companies can attract organic traffic, one of the most affordable and effective methods to thrive online. What is organic traffic? Organic traffic is when people arrive on your...
July 28, 2023
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3 challenges to overcome when doing business in Guatemala

With over 17 million people, making it the largest population in Central America, Guatemala is often overlooked when people consider expanding their corporation abroad. But doing business in Guatemala can be a fantastic opportunity for several reasons.  During the 20th century, the country went through a period of great instability, with dictatorships and even a...
June 30, 2023
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The current crypto ecosystem in Latin America

Cryptocurrencies have gained ground in the region thanks to their many uses, including combating inflation.  Since the appearance of Bitcoin in 2009, cryptocurrencies have continued to evolve and blockchain technology has become an integral part of the new internet revolution. BTC was valued at almost $69,000 in November 2021, reaching an all-time high. A difficult...
May 19, 2023
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