Latest Posts
How artificial intelligence and public relations can go hand in hand
While human touch will prevail, there are many ways we can make artificial intelligence and public relations work together in order to execute more efficient and strategic campaigns. Robots can certainly write press releases, but that won't be vital to the future of this industry. Decision making is the most important process in any company....
January 19, 2024
5 email marketing benefits for businesses
Email marketing is just one of the wide variety of inbound marketing techniques available to companies looking to increase their customer reach. Email marketing benefits are by no means small, and can help to make potential customers aware of new promotions, new products, and to keep them up to date with new campaigns, with the...
January 12, 2024
Email Marketing: Step by Step to Set a Successful Campaign
In a digital world full of social media noise and flashy ads, it's easy to overlook the quiet, yet formidable power of email marketing, especially for small businesses and entrepreneurs. Picture this: there are 4.3 billion email users worldwide, imagine each of them as a potential customer, a loyal follower, or a brand advocate eagerly...
December 15, 2023
Christmas shopping: which products sell the most in Latin America?
Knowing which products are sold the most when people do Christmas shopping is fundamental to e-commerces and stores seeking to succeed this season with plenty of opportunities. Christmas in Latin America is one of the most awaited commercial dates in the second semester. For this reason, many brands invest in advance in marketing strategies and...
December 8, 2023
CADE Peru: A source of communication opportunities for companies
The most important business leaders meet every year in Peru. Are they taking advantage of all the doors that are opening up in terms of communication? CADE Peru is the most important business forum in Peru, bringing together leaders from the public, private and social sectors to discuss and propose solutions to the challenges facing...
December 1, 2023
What is Web3 and its relationship with cryptoassets?
Before we get into what Web3 is, it's important to remember that using the ethernet wasn't always an easy task. For years, people needed to have a landline phone connection, deal with unstable connections and try to find alternative hours to get a cheaper, more stable connection. People were still required to work with enormous...
November 24, 2023
Argentina: presidential elections and the challenge of the business world for the near future
On the 40th anniversary of the return of democracy in Argentina, in 2023, the vote was held to elect Javier Milei as the new President of the country for the next four years. Sherlock Communications Argentina shares an overview of the electoral process that began in August and ended in November, and an analysis of…
November 22, 2023
How do you make a crisis management plan in public relations?
When you hear the term "crisis management plan" it can send shivers down your spine and cause you to worry. For just as in the economy of a country, a health crisis, or even in a marital relationship, a business crisis can shake the structures and generate many uncertainties. Even if a crisis is unwanted,...
November 17, 2023
Public relations campaigns: how to thrive in Latin America?
In today's fast-paced and interconnected world, the success of any brand is deeply intertwined with its ability to build and maintain strong relationships with its audience. This is where the Public Relations campaigns take into the spotlight, pivotal in shaping perceptions and fostering meaningful connections between brands and their markets. Often public relations are referred...
November 10, 2023
What lessons did the FIFA Women’s World Cup teach Latin America?
The FIFA Women's World Cup brought both prominence and evidence to a sport that is still subsidized and underestimated: women's football. Despite its growing popularity, the category still faces significant challenges based around the inequality of opportunities and deep-rooted prejudice in society. One of the main issues to be addressed is the disparity in funding...
November 3, 2023
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