SHERLOCK & SPEED: Your inside track to Rio

By August 6, 2015PR Strategy

In just under a year’s time the greatest athletes in the world will be gathering in Brazil for the 2016 Games. Likewise, many of the world’s key brands will also be competing – for relevance, return and cut-through.

For those unfamiliar with the territory, this offers a unique set of challenges that require detailed knowledge of the local market.

To help meet those challenges, we’re proud to announce a partnership between two award winning agencies, Speed Communications, a PR and Communications agency with its Head Office in London and Sherlock Communications, an Anglo-Brazilian Communications agency, operating in Rio and São Paulo.

Together, Sherlock and Speed are offering a unique set of bespoke services to ensure you maximise your investment around the Games.

How we can help:

  • Doing business in Brazil – what to expect, the dos and don’ts and how to avoid last minute headaches
  • Brand and campaign planning – how to create a successful and relevant campaign in Brazil but still maintain a broader international appeal, adapting brand platforms to ensure that communications are harmonious with Brazilian context and values
  • Fixing and facilitating – ensuring that you work with reputable and reliable ground partners that provide genuine value for money. Unfortunately, as soon as they realise a company is foreign, many Brazilian companies will include a dollar or sterling mark-up
  • Press and media relations both in Brazil and internationally
  • Brand or sponsorship activation (from small to large scale) – events, installations, stunts, photo-calls
  • Creative, digital build and social media campaigns
  • Content generation including production of locally sensitive, foreign language content
  • Evaluation and monitoring of results

We’d love to tell you more about how you can get the best from your 2016 campaign

Kate Bosomworth at Speed Communications (

Alasdair Townsend at Sherlock Communications – (

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