There are times when disputes and disagreements are forgotten, in which unity becomes all-important for getting ahead and taking care of one another. This was the case in Argentina on March 19th, when citizens woke up to the same message in every news media outlet.
The #SomosResponsables campaign, whose goal is to raise awareness over the social isolation required to contain the Coronavirus pandemic that has the entire world in check, was created and promoted by ADEPA – the Association of Argentine Journalistic Entities – and its achievements have surpassed the expectations of all Argentineans: the media came together to deliver a single, forceful and unified message: We will stop the virus together;, let’s viralize responsibility.
Argentine President Alberto Fernández highlighted this initiative, reinforcing the importance of civic unity: “Today was a day when we all joined together to care for the Argentine people. Together we can do it. This is the time to start doing it. Now let’s viralize responsibility.”
News media from all over the country joined the campaign, publishing the slogans on their front covers and websites. In addition, the initiative received great support on social media and in the public sphere from citizens, as well as from private companies, advertising and communication agencies, universities and civil society organizations.
This important awareness campaign has the support of a group of key media organizations, journalists and the advertising and communication industry in Argentina:
National Academy of Journalism, Independent Agencies (Ai), Argentine Advertising Association (AAP), Association of Direct and Interactive Marketing of Argentina (AMDIA), Association of Digital Journalism (APD), Argentine Chamber of Media Agencies (CAAM), Circle of Argentine Creatives (CCA), Circle of Communication Directors (DirComs), Business Commission of Independent Media (CEMCI), Argentine Advertising Council (CPA), Argentine Journalism Forum (Fopea), Interactive Advertising Bureau Argentina (IAB), Union of Interactive Agencies (Interact) and the Professional Council of Public Relations, of which the management of Sherlock Communications in Argentina is a member.
Among the recommendations offered by this campaign are: stay at home; understand that social isolation is not the same as going on vacation; report those who break quarantine; and immediately consult a doctor if certain symptoms are observed.
