Social media

Socialbakers hires Sherlock Communications to boost Brazilian profile

By | International communications, PR Strategy, Social media, Socialbakers, The Holmes Report | No Comments

As you might have read in The Holmes Report and PR Week, we’re delighted to announce that, following a competitive process, global social media analytics company Socialbakers has appointed Sherlock Communications as its retained agency for the Brazilian market.

Sherlock has been tasked with developing and executing a media strategy to move Socialbakers out from specialist marketing and media titles, broadening the company’s profile to a more senior buyer audience through national, vertical and business media and on-the-ground events. The campaign will focus on promoting Socialbakers unique expertise and product suite in social media analytics, marketing and customer care.

Founded in 2009, Socialbakers is an enterprise social media analytics platform that enables brands to measure, compare, and contrast the success of their social media campaigns with competitive intelligence. To date, the company has received more than US $30 million in investment and more than 2,500 clients across 100 countries, including half of the Global Fortune 500 companies.

Sherlock will also be building the profile of Socialbakers Global and LATAM management team as industry leaders and raising the firm’s corporate profile as one of the world’s most successful tech start-ups of the last decade.

Consumer engagement on social media channels in Brazil is higher than in almost any other market and there is a very real need for brands and agencies to both understand and handle and extremely high volumes of interactions and enquires.

However, for many senior managers, there is a perception that social media is still something of a wild west, with genuine business value and insight hard to find.

As long-term users and admirers of Socialbakers’ products here at Sherlock, we are relishing debunking that myth.

Cesar Christoforidis, VP LATAM & S. Europe, Socialbakers commented “We were looking for an agency that not only had a deep understanding of our sector and the Brazilian market, but also one that had the international credentials, linguistic skills and service structure to fully integrate with our wider global marketing and comms operation. Sherlock Communications immediately impressed us with their proactivity, multi-market knowledge and contacts, and have quickly established themselves as an extension of our internal team.”

Luxury travel designer Miraviva hires Sherlock Comms for international content and social media brief

By | Brand Strategy, Content marketing, International communications, Miraviva, Social media, The Drum | No Comments

As you may have read in The Drum, Mirava has appointed Sherlock Communications as its retained international content and social media agency.

Sherlock has been briefed with promoting Miraviva’s tailor-made holidays and experiences, targeting existing and high net worth clients in European, LATAM and North American markets, with an interest in exploring Latin America.

The campaign, which will span online, social media, PPC networks and direct channels, will focus on conveying Miraviva’s in depth, first-hand knowledge of the region, as well as its bespoke, consultative approach to itinerary planning and design.

Founded in 2012, Miraviva has grown rapidly to become the market leader in high-end Latin American travel design.Covering Argentina, Belize, Bolivia, Brazil, Chile, Colombia, Costa Rica, Guatemala, Ecuador and the Galapagos Islands, Nicaragua, Panama, Peru and Uruguay, the company arranges tailor-made holidays and experiences across the continent for individuals, couples and small groups. The Miraviva team have visited more than 500 boutique hotels, eco-lodges, converted historic properties, design hotels, private villas, luxurious expedition cruises and private yachts offer guests a highly diverse range of bespoke holidays based on personal experience and knowledge.

Latin America is still a relatively unknown quantity for many high-end travellers but, over the last 15 years, improved service standards and new connections have made it a luxury option to rival any in the world.

Few operators have the level of personal insight and passion as the Miraviva team and, from a comms point of view, the challenge is very simple; turning that passion into compelling content and creative executions that speak for themselves.

Marc Eschauzier, Founder and Managing Director of Miraviva, said:

“As a team obsessed with Latin America, it was extremely important to us to work with an agency which not only has a strong strategic and digital skillset, but also one that had a similarly in depth understanding of the region. Sherlock’s unusual British, Brazilian heritage immediately shone through from the other proposals we saw and this, combined with their international reach, made the team a natural fit for Miraviva.”

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