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The Holmes Report

Collinson Group hires Sherlock

Collinson Group choses Sherlock to build brand awareness in Brazil

By | Brazilian Business, Collinson Group, International communications, Market Insight, PR agencies, PR Strategy, The Holmes Report | No Comments

As you may have read in The Holmes Report, we’re very happy to announce that London-based Collinson Group has appointed Sherlock to oversee its corporate PR programme in Brazil.

Collinson Group, which specialises in influencing customer behaviour, driving revenues and adding value in loyalty, lifestyle, insurance and assistance, operates out of 26 locations worldwide, servicing over 800 clients in 170 countries.

The group has chosen Sherlock Communications to raise brand awareness of the company as an industry leader in Brazil, and raise understanding of its unique products, services, insights and work in the region.

“Sherlock Communications have an intricate understanding of both the Brazilian market and national, business and trade media, and will be able to help us as we grow our brand in the region,” said Danilo Vasconcelos, Collinson Group’s General Manager, Brazil. “We look forward to working together and benefiting from their knowledge.”

Sherlock will work to share the group’s proprietary insights and deep understanding of consumer behaviour to connect with the media. The focus will be on a robust thought-leadership strategy, utilising global research and including corporate profile campaigns.

Socialbakers hires Sherlock Communications to boost Brazilian profile

By | International communications, PR Strategy, Social media, Socialbakers, The Holmes Report | No Comments

As you might have read in The Holmes Report and PR Week, we’re delighted to announce that, following a competitive process, global social media analytics company Socialbakers has appointed Sherlock Communications as its retained agency for the Brazilian market.

Sherlock has been tasked with developing and executing a media strategy to move Socialbakers out from specialist marketing and media titles, broadening the company’s profile to a more senior buyer audience through national, vertical and business media and on-the-ground events. The campaign will focus on promoting Socialbakers unique expertise and product suite in social media analytics, marketing and customer care.

Founded in 2009, Socialbakers is an enterprise social media analytics platform that enables brands to measure, compare, and contrast the success of their social media campaigns with competitive intelligence. To date, the company has received more than US $30 million in investment and more than 2,500 clients across 100 countries, including half of the Global Fortune 500 companies.

Sherlock will also be building the profile of Socialbakers Global and LATAM management team as industry leaders and raising the firm’s corporate profile as one of the world’s most successful tech start-ups of the last decade.

Consumer engagement on social media channels in Brazil is higher than in almost any other market and there is a very real need for brands and agencies to both understand and handle and extremely high volumes of interactions and enquires.

However, for many senior managers, there is a perception that social media is still something of a wild west, with genuine business value and insight hard to find.

As long-term users and admirers of Socialbakers’ products here at Sherlock, we are relishing debunking that myth.

Cesar Christoforidis, VP LATAM & S. Europe, Socialbakers commented “We were looking for an agency that not only had a deep understanding of our sector and the Brazilian market, but also one that had the international credentials, linguistic skills and service structure to fully integrate with our wider global marketing and comms operation. Sherlock Communications immediately impressed us with their proactivity, multi-market knowledge and contacts, and have quickly established themselves as an extension of our internal team.”

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