As you might have read in The Holmes Report and PR Week, we’re delighted to announce that, following a competitive process, global social media analytics company Socialbakers has appointed Sherlock Communications as its retained agency for the Brazilian market.
Sherlock has been tasked with developing and executing a media strategy to move Socialbakers out from specialist marketing and media titles, broadening the company’s profile to a more senior buyer audience through national, vertical and business media and on-the-ground events. The campaign will focus on promoting Socialbakers unique expertise and product suite in social media analytics, marketing and customer care.
Founded in 2009, Socialbakers is an enterprise social media analytics platform that enables brands to measure, compare, and contrast the success of their social media campaigns with competitive intelligence. To date, the company has received more than US $30 million in investment and more than 2,500 clients across 100 countries, including half of the Global Fortune 500 companies.
Sherlock will also be building the profile of Socialbakers Global and LATAM management team as industry leaders and raising the firm’s corporate profile as one of the world’s most successful tech start-ups of the last decade.
Consumer engagement on social media channels in Brazil is higher than in almost any other market and there is a very real need for brands and agencies to both understand and handle and extremely high volumes of interactions and enquires.
However, for many senior managers, there is a perception that social media is still something of a wild west, with genuine business value and insight hard to find.
As long-term users and admirers of Socialbakers’ products here at Sherlock, we are relishing debunking that myth.
Cesar Christoforidis, VP LATAM & S. Europe, Socialbakers commented “We were looking for an agency that not only had a deep understanding of our sector and the Brazilian market, but also one that had the international credentials, linguistic skills and service structure to fully integrate with our wider global marketing and comms operation. Sherlock Communications immediately impressed us with their proactivity, multi-market knowledge and contacts, and have quickly established themselves as an extension of our internal team.”