iFunny might be renowned for its humorous memes, but when one of the United States’ most popular entertainment apps sets its sights on Brazil it is no laughing matter.
iFunny was fittingly founded on April Fools Day 2011 by a crack team of international fun-lovers. Having spent the previous 15 years making people in their own country laugh, they decided to turn their attention to the United States where by 2016 the app has been downloaded 50 million times and has 10 million active users. The app, which is funded solely by embedded adverts, is on the move again, this time southwards into Latin America, where Brazil will be the first to have its funny bone tickled.
We’re very happy to say that Sherlock Communications has won the right to represent iFunny during the app’s expansion into South America. And the plan is to help the meme-based app reach a similar level to that achieved in the USA, where iFunny has 10 million active users.
We know exactly how much Brazilians enjoy “zueira” (the unique Brazilian sense of humour) and have every confidence we can help iFunny establish themselves as a significant player in the South American market.
Sherlock will handle iFunny’s strategic messaging efforts, running mass communications campaigns to drive downloads among Brazil’s online community.