We Deliver Results

Based in São Paulo and Rio de Janeiro, we’re an eclectic bunch.

From PR and advertising agencies as well as senior in-house positions, each of the founding team come from different backgrounds, countries and areas of expertise.

Whether your aim is to generate coverage and relationships with major media titles, or tap into Brazil’s high engagement rates on social media, Sherlock is uniquely placed to deliver results.

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PR Week Awards Logo PR Week Best Technology Campaign
PR Week Awards Logo PR Week Young Professional of the Year
PR Week Awards Logo PR Week Corporate Communications Award
IVCA Clarion Awards Logo IVCA Clarion Award
PR Week Awards Logo PR Week regional Award
CorpComms Digi Awards Logo CorpComms Digi Awards
CIPR Awards Logo CIPR Best Corporate Campaign

Our Team

Alasdair Townsend

Alasdair Townsend

Job Position

Based in São Paulo, managing partner Alasdair has more than 10 years’ experience acting as and marketing, communications consultant for a diverse range of international companies, from global brands to innovative start-ups
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Patrick O’Neill

Patrick O’Neill

Job Position

Based in Rio de Janeiro, managing partner Patrick has over 20 years’ experience in international marketing, communications and public relations from both the client and agency perspective
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Nira Worcman

Nira Worcman

Job Position

Based in São Paulo, Nira is a senior consultant at Sherlock Communications and a multi-cultural PR strategist with solid history of gaining positive media exposure for Fortune 500 clients, driving business results and managing crisis situations.
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Alexandre Queiroz

Alexandre Queiroz

Job Position

Alexandre is head of Sherlock’s entertainment and fashion division and is probably one of Brazil’s most influential casting directors. He has worked with almost all of Brazil’s major brands and has an unrivalled network of contacts in the entertainment sector
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Justin Axelberg

Justin Axelberg

Job Position

A highly-respected academic as well as Sherlock’s chief enterprise and corporate events consultant, Justin is a science, technology, innovation and education specialist at the University of São Paulo
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Amanda Boucault

Amanda Boucault

Job Position

Based in São Paulo and fluent in English, Spanish and Portuguese, Amanda is a journalist and junior consultant at Sherlock Communications. Former reporter for Meio & Mensagem and Viajar Pelo Mundo.
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Richard Swaab

Richard Swaab

Job Position

Sherlock’s Communications’ chairman, Richard is a vastly experienced international planning and brand consultant having held management positions in some of the world’s largest advertising agencies
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