As you may have read in The Drum, Mirava has appointed Sherlock Communications as its retained international content and social media agency.
Sherlock has been briefed with promoting Miraviva’s tailor-made holidays and experiences, targeting existing and high net worth clients in European, LATAM and North American markets, with an interest in exploring Latin America.
The campaign, which will span online, social media, PPC networks and direct channels, will focus on conveying Miraviva’s in depth, first-hand knowledge of the region, as well as its bespoke, consultative approach to itinerary planning and design.
Founded in 2012, Miraviva has grown rapidly to become the market leader in high-end Latin American travel design.Covering Argentina, Belize, Bolivia, Brazil, Chile, Colombia, Costa Rica, Guatemala, Ecuador and the Galapagos Islands, Nicaragua, Panama, Peru and Uruguay, the company arranges tailor-made holidays and experiences across the continent for individuals, couples and small groups. The Miraviva team have visited more than 500 boutique hotels, eco-lodges, converted historic properties, design hotels, private villas, luxurious expedition cruises and private yachts offer guests a highly diverse range of bespoke holidays based on personal experience and knowledge.
Latin America is still a relatively unknown quantity for many high-end travellers but, over the last 15 years, improved service standards and new connections have made it a luxury option to rival any in the world.
Few operators have the level of personal insight and passion as the Miraviva team and, from a comms point of view, the challenge is very simple; turning that passion into compelling content and creative executions that speak for themselves.
Marc Eschauzier, Founder and Managing Director of Miraviva, said:
“As a team obsessed with Latin America, it was extremely important to us to work with an agency which not only has a strong strategic and digital skillset, but also one that had a similarly in depth understanding of the region. Sherlock’s unusual British, Brazilian heritage immediately shone through from the other proposals we saw and this, combined with their international reach, made the team a natural fit for Miraviva.”