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Explore expert articles, news, case studies, and communication trends across Latin America. Stay informed with the latest developments from our team.
Lessons in Political Marketing from Colombia’s 2026 Election
Colombia’s 2026 presidential election has been a useful case study in political marketing, not for what it says about who had the stronger political campaign, but for what the first round showed about how digital tactics, emotional framing, and platform-specific content can alter public visibility in a polarized market. Right-wing...
Why is Original Research so important in PR Strategy in Latin America?
Global research can support a brand’s message, but in LATAM it often falls short if it does not explain what is happening locally, since journalists need market-specific evidence they can turn into relevant stories for...
AI Content Authenticity in Latin America: Why Brands Need a Human Voice
AI has made content production faster, but it has also made generic content easier to spot because audiences are seeing more polished visuals, smoother copy, and high-volume campaign output across social platforms, paid media, search,...
Reddit Marketing Latin America: Is It Worth It for Brands?
Reddit is not yet a mainstream social channel for every brand in LATAM, but it is gaining value as a place where people look for unfiltered opinions, practical answers, and community discussion, which is why...
Podcast Marketing In Latin America: Why YouTube Is Changing Latam Audio Strategy
Podcast marketing in Latin America is no longer centered only on audio listening or traditional podcast distribution, as audiences are consuming podcast content through video-first channels, with YouTube becoming one of the main spaces where...
Election Communications Strategy in Colombia for Brand Risk
Colombia’s 2026 electoral cycle comes at a sensitive moment for international and local companies, because the presidential election is scheduled for May 31, with a potential runoff on June 21 if no candidate wins in...
For the sixth time, Sherlock Communications is recognized as Best LatAm Agency at the PRWeek Global Awards 2026
Sherlock Communications, a strategic communications agency operating across Latin America, has once again been recognized as Best Latin America Agency at the PRWeek Global Awards 2026 – one of the leading international awards in the...