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from Sherlock Communications
Explore expert articles, news, case studies, and communication trends across Latin America. Stay informed with the latest developments from our team.
Using WhatsApp to Communicate and Build Relationships with Journalists
For a long time, email and phone calls were the main channels of communication between PR professionals and journalists, from sending press releases, story ideas and invitations to follow-ups and more urgent conversations. As WhatsApp became part of the daily routine of newsrooms and agencies, this dynamic began to change,...
Why one regional press release isn’t enough for Latin America
For an international communications team, a single regional press release can make perfect sense, as long as the story is genuinely regional. One announcement means one approval process, one set of messages and, usually, one...
When AI makes authorship harder to identify, knowing who is behind the content matters even more
Generative AI has made it much easier to create convincing content. A well-produced photograph no longer tells us much about how that image was created. A well-written article may have started with a person, a...
Greater executive visibility can help close Latin America’s trust gap
Giving your executives greater visibility means intentionally building the public reputation of specific people within the company, rather than concentrating all communication around the brand. In Latin America, there are growing reasons to do so....
Sherlock Exchange Program: between Brazil and Argentina, a month of exchange and learning
Spending a month working from another office may seem, at first, like nothing more than a change of scenery. But for me, the experience was an opportunity to get a closer look at a different...
How Are Audiences Reacting To AI Content Labels?
Audiences increasingly expect to know when AI has been used to create or significantly alter what they see. What happens after the label appears is less predictable. Recent research suggests that AI disclosure can measurably...
What brands get wrong about Twitch marketing in Latin America
Twitch’s Latin American audience is large enough to consider the channel in a media plan. In fact, Brazil is the platform’s second-largest market after the United States, with around 16.9 million users, while Argentina and...