Web-based sales in Latin America increased exponentially during 2020 as Covid-19 and periods of lockdown restricted social movement. This definitive shift in consumer behaviour represents a golden opportunity for companies to create clever SEO strategies and ensure maximum visibility among online shoppers.
Sherlock Communications, award-winning Latin American PR and digital marketing agency commissioned a new market report that shows the potential for growth in investing in Search Engine Optimization (SEO) and App Store Optimization (ASO), following the recently launched Sherlock SEO division.
The report highlights key aspects and exclusive data from the six biggest economies in Latin America (Argentina, Brazil, Chile, Colombia, Mexico and Peru) on consumer behaviors and attitudes towards online searches, as well as unique commentary from leading SEO voices in major companies such as B2W, Mercado Libre, Verbolia and Telecom Argentina.