STREAMING CONSUMPTION REPORT IN LATIN AMERICA 2021

Many things have changed after more than a year of staring into a screen, including streaming consumption. Devices have become a part of every aspect of our lives — from high-level meetings to yoga classes. 

Many habits which were part of our routines when we were confined to our homes all day — like listening to music, working from home and streaming shows — may not seem as appealing  these days.

Are people in Latin America still as interested in streaming services as they were this time last year? Or are they switching off and devoting their attention to screen-free activities in their leisure time?

As pandemic related restrictions are relaxed, businesses are opening up again and companies are presented with new opportunities in the region. But prospects vary wildly from sector to sector. What do they look like for the streaming industry?

Now is the perfect time to explore what’s next for streaming consumption habits in the region.  

To assess the new landscape, award-winning Latin American PR and digital marketing agency Sherlock Communications commissioned a new market report on the subject. 

• Exclusive data & insights on the main streaming preferences and consumption attitudes in Latin America — including exclusive research by Toluna.
• Insights from more than 3,000 consumers from the Top 6 countries in the region (Brazil, Mexico, Argentina, Colombia, Peru and Chile).
• Overview of the main trends and movements in the streaming market for each Latin American country.
• Insights and attitudes towards catalog and user experience preferences in streaming consumption.
• Streaming platforms and legislation context on content in Latin American countries.
• The most and the least used streaming services in Latin America.