A guide to ads on TikTok

[{"selector":"#anim-176e9829-7755-4f74-8470-c0791419e987","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-56ac836f-17f6-43e9-a9c2-d14982c2dba7","keyframes":{"transform":["translate3d(-112.72727%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Many brands see TikTok as an advertising platform. In markets like Brazil, where influencer culture is already well-established, conversions can be generated by combining an engaged user base with creative advertising formats.

[{"selector":"#anim-8388c529-7490-425a-8c36-7c111ab52576","keyframes":{"transform":["translate3d(-110.58823%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4a16e0db-c696-4ca9-b938-1b614858581d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-aa6e154f-3f1d-43af-bec3-aefd36c95930","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-e15404a6-efc4-4703-a0ca-c26963331533","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ab9be4f6-ba52-4fad-ae7d-9a2623b302af","keyframes":{"transform":["translate3d(-110%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Advantages of Advertising on TikTok

[{"selector":"#anim-c4618e0a-adae-4229-a782-f98cd635bf18","keyframes":{"transform":["translate3d(-118.72909%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d03593dc-b81b-4a28-b076-c85561fda579","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2f332304-5b6b-4fc9-908c-d0b9bcf88b1a","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-b4528f0f-8e63-4b5c-ab7c-b67e50976a3e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a994a148-449a-44e2-af55-9fc78baab19d","keyframes":{"transform":["translate3d(-112.42425%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Wide Reach: The platform has millions of active users, allowing detailed segmentation based on ad interactions. High Engagement: TikTok is highly interactive, favoring content that sparks conversation, creating real engagement between brands and users. Diverse Formats: You can create static ads, carousels, sponsored videos, and influencer content, allowing you to choose the ideal format for your campaign.

How to Advertise on TikTok

[{"selector":"#anim-e24eb13c-c672-472d-95eb-b0ef8a9e21d1","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-738b2fda-6335-445a-815f-9fa55d77fcf8","keyframes":{"transform":["translate3d(-113.63636%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4d240fa2-8ae4-4356-a55a-0932af596da3","keyframes":{"transform":["translate3d(-122.74247%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d61d189d-7dc2-4e6c-b683-e011b666a464","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5675ff48-b128-454a-94af-52f4919db77e","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] 1. Create a TikTok for Business account. 2. Set clear goals for your campaigns, whether to increase brand awareness, generate leads, or drive sales. 3. Use TikTok's segmentation tools to reach users who match your desired profile. 4. Leverage Creative Center resources for inspiration and create ads that resonate with your audience. 5. Monitor your ads' performance and make adjustments as needed to maximize results.

AI Can Help

[{"selector":"#anim-cf049229-0269-4866-bad3-057404d239a2","keyframes":{"transform":["translate3d(-117.72151%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-92dd50fb-446e-408e-9806-12421670bd59","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a757f781-03e5-4ebd-a77b-d239904efdbe","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-3d8545df-439b-44c0-b494-788874eca49c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f7cd129b-66cb-4ff4-af79-b726971b7ad5","keyframes":{"transform":["translate3d(-113.9394%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Symphony Creative Studios is a TikTok platform that uses AI to simplify the creation of high-quality ads. The tool automates video editing, suggesting improvements to pacing, cuts, and effects to maximize engagement. It also allows brands and creators to optimize content based on TikTok's audience preferences.