AI and SEO: best practices for using the tool responsibly

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It should never replace human thinking – the critical and creative aspects. AI is a great resource for conducting faster research from various sources, broadening your references, and streamlining tasks that don't require human interpretation.

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If you decide to generate content with AI, it is essential to review the finer details and refine them – whether by adjusting a prompt or on your own. It is quite common for the tool to repeat connectors, use outdated terms, and present inaccurate information. AI also makes mistakes.

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In addition to linguistic revisions, it is important to enrich the content with your own knowledge and experiences related to the subject. AI tends to provide superficial information and create generic phrases. It is merely a foundation for you to deepen the narrative with your personality, which is what fosters connection.

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At the end of the day, Google wants to offer an excellent user experience. Therefore, it prioritises content that truly answers users' questions, piques their curiosity, and encourages them to spend more time on the platform. It is possible to balance good quality writing with a friendly posting frequency.

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AI and SEO: best practices for using the tool responsibly

It should never replace human thinking – the critical and creative aspects. AI is a great resource for conducting faster research from various sources, broadening your references, and streamlining tasks that don't require human interpretation.

AI is merely a supporting tool

If you decide to generate content with AI, it is essential to review the finer details and refine them – whether by adjusting a prompt or on your own. It is quite common for the tool to repeat connectors, use outdated terms, and present inaccurate information. AI also makes mistakes.

Always review and edit the content generated

Use your knowledge

Quality > quantity

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Learn why it is so important to build a healthy relationship with AI.