Behind the scenes of Instagram’s algorithm in 2025

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The algorithm is an intelligent system that decides which content appears in your feed, analyzing your behavior and preferences to personalize the experience.

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Engagement, relevance, and view time are key factors in boosting the visibility of your posts. Instagram focuses on what your followers interact with the most.

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Reels and Stories are highly valued by the platform. Videos that grab attention quickly have a better chance of being highlighted in users' feeds.

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Instagram is prioritizing positive and informative content, while also promoting diversity and inclusion. This affects how content is recommended.

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Connect with your audience, use innovative formats, engage with your followers, and create relevant content to boost your engagement.

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Want to learn more about Instagram's algorithm?

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