Crowd or audience? What football can teach us about content marketing
In football, fans are engaged supporters. The audience, however, is broader, ranging from occasional consumers to potential new fans. And in marketing, what lesson can brands learn?
The difference between fans and audience
Clubs like São Paulo understood that communication must be personalized to engage fans. Personalization builds a deep emotional connection.
Personalized communication
Palmeiras, for example, offers exclusive experiences to its members, creating a sense of belonging. And your brand, how is it offering exclusivity to its customers?
Exclusivity is key
Corinthians communicates directly with its fans, using memes and authentic language. What is your brand doing to create a genuine connection with its audience?
Authenticity on social media
In content marketing, it’s not about reaching everyone, but about cultivating a loyal base of followers. Loyal fans are authentic brand advocates.
Segmentation: quality over quantity
Brands need to build a genuine relationship with their audience, just as clubs do with their fans. The focus should be on deep engagement, not just reach.
Create an emotional connection
Does your brand know its "fans"? Are you ready to build a deeper and more effective relationship with your audience?