Desafios das estratégias de PR nos novos formatos digitais da mídia colombiana

[{"selector":"#anim-332de35c-95a6-4dcb-843b-88e0e14db667","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5e9d2271-8447-4a95-89a7-da80df8f0ad9","keyframes":{"transform":["translate3d(-118.21306%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

A tecnologia digital está remodelando a forma como nos comunicamos, criando novas formas de interação e quebrando barreiras geográficas.

[{"selector":"#anim-9f1c6871-7797-4e2b-9b26-b64b618ed536","keyframes":{"transform":["translate3d(-110.58823%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-65dd60d1-36ea-4f7a-a57a-3c8340ead0f8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-26e87392-e316-4836-a08e-3f58b4ace085","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-4ec54fa5-936d-493d-95ca-71f3ffa78e1b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8b130ae1-5f77-4e34-a206-3fbc603c843b","keyframes":{"transform":["translate3d(-113.0303%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Mesmo com o crescimento da mídia digital, a mídia tradicional na Colômbia ainda tem um papel vital, mas precisa evoluir para se manter relevante.

[{"selector":"#anim-c6f9c56d-0439-418a-b625-b77a23dc89f1","keyframes":{"transform":["translate3d(-110.58823%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c7704bc8-2fe1-4114-8475-f57febde3f48","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7cdd5fe3-2aff-4ec5-bfd8-2559b50cd1f6","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-c4cedc05-aa5f-4adb-8852-ce871daf6c19","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b28bc7f6-5c30-438b-b920-8b5f79191150","keyframes":{"transform":["translate3d(-100.51151%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Podcasts, infográficos interativos e transmissões ao vivo são agora comuns. Esses formatos exigem que as estratégias de PR se adaptem rapidamente a essas mudanças.

[{"selector":"#anim-6ce86d2b-e482-413f-96da-e94999e9080a","keyframes":{"transform":["translate3d(-111.17647%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8f001b56-3725-4d65-b7b9-01c37b806e5c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-27785e02-5932-4fb9-a8f3-364f33651110","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-d146539d-ca7d-46f7-aaaa-aa59e15566b1","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-27d404b1-ecf4-4b5a-b78c-9d4f7da29d35","keyframes":{"transform":["translate3d(-113.0303%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

A mídia digital na Colômbia cresce, mas a desinformação e as mudanças nas preferências do público exigem novas abordagens das estratégias de PR.

[{"selector":"#anim-08d98df8-32fb-44c1-8cf0-7dccb229137b","keyframes":{"transform":["translate3d(-114.87342%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-596c6075-c6f5-4caf-addd-70c34122e5b4","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-69c890ec-3c11-4488-b10a-6aaa9cac6e73","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-e0541fc9-9c29-4f68-8a8b-8db4c0461b95","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c67853a6-d643-4b38-b061-65d51dd503b9","keyframes":{"transform":["translate3d(-103.96826%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Marcas internacionais precisam de uma estratégia de PR robusta para se destacar na Colômbia, entendendo a diversidade da mídia local e digital.

[{"selector":"#anim-16a4ec2e-40cd-440c-b9d2-6524bac7332e","keyframes":{"transform":["translate3d(-114.87342%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7104be61-6c49-4520-9b08-203eda3b6fa7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7ec4a0df-cc48-4457-bfb9-f14518c85391","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-99184cb2-192d-4957-98ec-a865e1c4887d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8bc5c7ec-377a-4909-8f37-b799a14ea28b","keyframes":{"transform":["translate3d(-106.01093%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Ter aliados locais com conhecimento da mídia digital é essencial para garantir uma estratégia de PR eficaz e alcançar o público desejado.

[{"selector":"#anim-2c768229-d620-4beb-a894-844a048715d3","keyframes":{"transform":["translate3d(-114.87342%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0c9d73c8-1a2f-4d82-917a-5dd440fefa99","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-db42fca5-ffa7-48e8-ba4c-d0f2e2dfbbd9","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-fc75c697-f948-4e10-be75-66bc221de0e0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4ffe4916-4735-40c0-8de4-c3823a690870","keyframes":{"transform":["translate3d(-106.01093%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Quer entender como adaptar suas estratégias de PR ao novo cenário digital da Colômbia?

[{"selector":"#anim-05e97aa1-eac7-462f-b387-626848bb76aa","keyframes":{"transform":["scale(1)","scale(1.5)","scale(0.95)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":0,"duration":1450,"easing":"ease-in-out","fill":"both","iterations":1}] [{"selector":"#anim-cb4a3fd5-41bb-421c-969b-6eb9ed36d077","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-db8a8a98-7d48-4ccb-ab32-e6a5d1c581d4","keyframes":{"transform":["translate3d(-112.97469%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Leia o artigo completo