Estrategias de RP en el sector turístico

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Una de las estrategias de RP más efectivas en el turismo es organizar viajes de prensa exclusivos, donde periodistas e influencers son invitados a vivir el destino de una manera única, con experiencias como cenas exclusivas y visitas privadas. Esto genera contenido auténtico e impactante, que se comparte con una audiencia comprometida.

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Otra acción poderosa es contar historias reales de residentes locales, como chefs, guías o artesanos, destacando la cultura del destino de manera humana y auténtica. Estas historias no solo acercan al público, sino que también atraen la atención de los medios y generan mayor visibilidad.

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Los viajeros tienen más autonomía para planificar sus viajes, pero las agencias de viajes siguen desempeñando un papel importante. Un estudio reciente muestra que el 46% de los uruguayos prefieren paquetes completos organizados por sus agentes de viajes.

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Ferias, exposiciones y eventos organizados por terceros son excelentes para el contacto directo con los consumidores. Organizar tu propio evento también es una opción eficaz y de bajo costo para obtener resultados rápidos. Aprovecha para destacar tu marca en los principales eventos de viajes de América Latina, como ABAV Expo, WTM Latin America y Fit América Latina.

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Estrategias de RP en el sector turístico

Press trips

Otra acción poderosa es contar historias reales de residentes locales, como chefs, guías o artesanos, destacando la cultura del destino de manera humana y auténtica. Estas historias no solo acercan al público, sino que también atraen la atención de los medios y generan mayor visibilidad.

Cuenta historias reales

Los viajeros tienen más autonomía para planificar sus viajes, pero las agencias de viajes siguen desempeñando un papel importante. Un estudio reciente muestra que el 46% de los uruguayos prefieren paquetes completos organizados por sus agentes de viajes.

Haz alianzas locales

Ferias y Eventos

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Consulta más estrategias y datos sobre el sector turístico en LatAm