While traditional SEO focus is optimising your content to make it rank high in search results, Generative Engine Optimization is about making your content so valuable and accessible that AI systems naturally want to reference it.In the following slides, you will learn practices for this.
Structure Your Content Properly
AI and search algorithms prefer content that’s clear, organized, and easy to digest. Use headings, bullet points, short paragraphs, visuals, and external quotes to enhance readability.
Structured data helps AI extract relevant info from your content. Using schema.org or other metadata formats improves AI’s understanding, boosting content visibility in AI responses.
Optimize for Structured Data
Citation integration is key in GEO. AI engines prioritize well-cited content from trusted sources, boosting its value and visibility in AI-generated answers.
Be Transparent and Cite Sources
For AI to recognize your authority, your brand, name, or content must be referenced across the web. Without links, mentions, or references in other articles, AI won’t associate you with the topic, even if you’re an expert.
Mention Yourself
Many create content that lacks originality or value, which is why it doesn’t stand out. Without a clear perspective or meaningful insights, why would people pay attention? A well-supported point of view builds trust and engagement.