Music Festival Marketing: 5 strategies to rock it in Latin America

[{"selector":"#anim-65acf5e5-a05d-4acf-93b0-d33bcbeeb3fd","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3c70850c-3bcf-4853-b859-32b63d20f0e8","keyframes":{"transform":["translate3d(-118.21306%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Create customized content that connects with the local audience. Curating artists, traditions, and regional aesthetics ensures a unique and memorable experience.

[{"selector":"#anim-d4007f20-6d5f-4cec-9de1-90e295f14c4a","keyframes":{"transform":["translate3d(-110.58823%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1d4e67df-5ef9-456e-bd23-e28379f2330f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-808f4ca7-ae0e-43a6-a918-1c164098e6a5","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-12237173-65b2-46e6-8de4-4b612deaebae","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e9db2a57-bad7-48e0-9114-77ff2df4c4dc","keyframes":{"transform":["translate3d(-113.0303%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Establish partnerships with local media and journalists to expand the festival's reach. Produce authentic content to generate coverage and engagement.

[{"selector":"#anim-237af722-cf52-49d6-9cc7-4e3b94c67915","keyframes":{"transform":["translate3d(-110.58823%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-36183bc0-ca37-4924-ac9f-7d27052d7664","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b7835e2e-c05b-4381-85f8-ccb4a8803c19","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-3eefcb68-4c14-4aa2-a9b5-b21ef9c3a960","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f2622d60-2c0d-4aef-b213-48c6f49b5e0d","keyframes":{"transform":["translate3d(-105.6266%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Form partnerships with brands that share the event’s values. Sponsorships help increase visibility, resources, and festival promotion.

[{"selector":"#anim-62cad25c-d5a0-4607-b880-f7453a4c370a","keyframes":{"transform":["translate3d(-111.17647%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0ff11512-8782-4a05-9ff4-490472e12f95","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-53968f53-b958-4757-8113-992502cdd611","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-d4ceeee8-cdd3-4351-b28d-079d884f065e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5115263f-25e4-4fba-980a-742a5f943da7","keyframes":{"transform":["translate3d(-113.0303%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Influencers from the region can create authentic connections with the audience. Partnerships with local influencers broaden reach and generate buzz on social media.

[{"selector":"#anim-da718493-2070-4cc7-97a3-40af3817f292","keyframes":{"transform":["translate3d(-114.87342%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4b53f603-fc43-4b47-a937-e29a262e23c4","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-279a8752-52a2-4725-b933-725bb6c0c145","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-015603f7-0a12-46e4-a947-18be5fc84b72","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b589e4c1-d4c8-4380-a0bc-e072f468d860","keyframes":{"transform":["translate3d(-103.96826%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Around 45.6 million Brazilians have some form of disability. However, less than 1% of active websites in Brazil are accessible. Change starts with actions like the ones we’ve shown here.

[{"selector":"#anim-f9b304ec-e315-42fa-99e3-089355cef625","keyframes":{"transform":["translate3d(-114.87342%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-48b25011-020d-45c2-a575-5a915ff4a540","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-489ff704-d143-48c6-9430-4b4b2084358b","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-3552c275-8544-47c4-9eab-6ed8863c2f5c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-25224ceb-bf06-448a-83a7-2cb3175def0f","keyframes":{"transform":["translate3d(-106.01093%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Want more tips on how to succeed with marketing at your music festival?

[{"selector":"#anim-dff1dbaf-85c4-4deb-8cad-99c729279f02","keyframes":{"transform":["scale(1)","scale(1.5)","scale(0.95)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":0,"duration":1450,"easing":"ease-in-out","fill":"both","iterations":1}] [{"selector":"#anim-d3b51399-f673-4ada-bb79-9ea490c95d84","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5be14dae-d82b-437b-ba19-a40987178dc8","keyframes":{"transform":["translate3d(-119.3038%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Read the full article