¿Por qué la gestión de la reputación de marca debe ser un trabajo constante?

[{"selector":"#anim-85a2b7e5-45ec-4c1c-8b74-5e4c5b7e250a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d2fa74fe-f2bf-4499-a615-4612f96fccae","keyframes":{"transform":["translate3d(-112.42425%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

La reputación de una marca no se conquista de un día para otro. Su gestión constante y eficaz es esencial para que la marca se mantenga sólida y confiable, como es el caso de Frisby en Colombia.

[{"selector":"#anim-ed9af2d7-1324-4c34-8b58-3004aca608b8","keyframes":{"transform":["translate3d(-110.58823%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e6c260c7-cc43-455e-8b9c-c130e22734f8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-49b813fd-ba95-443e-a276-e2abc21502a7","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Frisby es una de las marcas más reconocidas en Colombia. Su jingle "Nadie lo hace como Frisby lo hace" es un ejemplo de una gestión de reputación exitosa que ha conquistado al público colombiano a lo largo de los años.

[{"selector":"#anim-5d789446-3329-472c-90dc-508f9ce2972b","keyframes":{"transform":["translate3d(-110.58823%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7e85a56a-f824-460e-9f71-9dacc24c69e2","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-95ad4248-fac4-4b99-b111-d1ac69437fe6","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Recientemente, una competidora extranjera cuestionó la identidad colombiana de Frisby. Esto generó una reacción inmediata de consumidores y empresas colombianas que se unieron para defender la marca.

[{"selector":"#anim-911e0f70-48ae-4615-9757-af73ede1848b","keyframes":{"transform":["translate3d(-111.17647%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-82b1e5a7-0fd6-4463-aac0-241edb3521d4","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-32104a7f-638a-4216-9e22-0340faad5d4c","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

La reputación de una marca es su mayor patrimonio. Conquistarla requiere tiempo, esfuerzo y estrategias consistentes. Una buena reputación puede ser destruida rápidamente sin la debida gestión.

[{"selector":"#anim-0eec6124-0725-4e85-8bc4-752d7cfb8091","keyframes":{"transform":["translate3d(-114.87342%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-056dfd2d-e27f-4971-a75a-3f209755729a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6f41b3ed-6e2d-4f43-ac9e-9d427a5a2003","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Para construir una buena reputación, es esencial comprender el entorno, adaptarse a los cambios y mantener una comunicación eficaz. La combinación de estas prácticas fortalece la marca y la ayuda a superar crisis con mayor facilidad.

[{"selector":"#anim-c2b9cd8b-fffd-477d-a786-5a16e8d48f19","keyframes":{"transform":["translate3d(-114.87342%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-978d33cd-1860-4cf3-8f46-6fe3128aece2","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fbfeae90-8266-4bfb-ae5a-565086b6fd54","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

¿Quieres saber cómo fortalecer la reputación de tu marca?

[{"selector":"#anim-23238636-3e29-4202-a957-cc4681576adc","keyframes":{"transform":["scale(1)","scale(1.5)","scale(0.95)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":0,"duration":1450,"easing":"ease-in-out","fill":"both","iterations":1}] [{"selector":"#anim-411c6498-67ce-4443-8a0c-321b56cc1a7a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9015d606-a6ea-41e6-bb8f-5ee44f6ce131","keyframes":{"transform":["translate3d(-114.24051%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Lee el artículo completo