Viva a América Latina através do turismo esportivo

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Em 2027, o Brasil será palco de uma das maiores competições esportivas. Sete cidades brasileiras receberão turistas de todo o mundo, movimentando a economia e celebrando a cultura esportiva local.

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Além da Copa, eventos como a Copa Libertadores, Fórmula 1 e Copa América elevam a América Latina como um destino de turismo esportivo, com atividades que vão de maratonas a esportes de aventura.

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O turismo esportivo cresceu significativamente, com 75% dos fãs viajando para acompanhar eventos e mais de 50% gastando acima de US$ 500 por viagem. Até 2032, espera-se que o mercado atinja US$ 1,33 trilhão.

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Rio de Janeiro, Buenos Aires, Santiago e Cidade do México são apenas alguns dos destinos esportivos que estão atraindo turistas do mundo todo. Cada cidade oferece uma experiência única e inesquecível.

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A busca por novas experiências cresce a cada ano, especialmente após a pandemia. Fãs de esportes estão mais dispostos a viajar para acompanhar seus times e atletas favoritos.

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Empresas que atendem ao mercado de turismo esportivo têm grandes oportunidades. Com o aumento das viagens, as marcas podem conectar-se com um público engajado e disposto a investir em experiências.

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O turismo esportivo está transformando a América Latina em um destino global. Está pronto para explorar essas oportunidades?

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