This is the association of a brand with a good reputation.However, to maintain it, it’s necessary to go beyond the first impression. Establishing dialogue and staying present is what we call proactive public relations
"That brand seems dope"
In real like, it would be...
Position the key messages: mention the phrases that summarize your campaign or brand only when it makes sense. Pay close attention to how to fit them in at certain moments without being repetitive
Identify allies. It is the role of journalists to strengthen ties with media outlets and other stakeholders to enhance a brand's credibility and support during more challenging times.
It is also necessary to
Well-crafted material is a pleasure to share. Make sure the language is engaging and conversational, without leaning too informal.
And you know that
Keep your spokespeople always prepared, or rather, 'pitched', so that your message remains consistent and aligned with the strategy.At this moment, their speech represents the company as a whol