What is the impact of the USA on diversity, equity, and inclusion in companies?
The progress and rollback of DEI in the USA
In 2020, DEI gained momentum in American companies. But in 2024, the Trump administration dismantled federal programs and labeled these initiatives as “dangerous.” What did this change mean for corporations?
Companies’ reactions to the changes
Giants like Meta, Amazon, and Walmart reviewed their DEI policies. Some cut programs, others changed the language to more neutral terms. Multinationals adapt strategies based on the country.
The history of DEI is older than you think
DEI isn’t new. It has roots in the civil rights movement of the 1960s. In the ’80s, it became a competitive advantage, and in the ’90s and 2000s, it became part of global corporate culture with clear goals and dedicated directors.
The impact of the #BlackLivesMatter movement and the pandemic
In 2020, after George Floyd’s murder, DEI gained strength. The pandemic accelerated this by exposing inequalities in remote work, highlighting the importance of diverse teams and flexibility.
What about the current scenario?
With the cuts in the USA, companies are in a phase of “risk management” regarding DEI, trying to balance political pressure and credibility. The rollback threatens reputation and competitiveness. Gen Z and millennials demand inclusion!
Why is DEI a business imperative?
Numerous studies prove that diversity increases innovation, performance, and engagement. Companies like Apple, Microsoft, and JPMorgan remain committed because DEI delivers real results.
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