Why brand reputation management should be a constant effort?
A brand’s reputation is not built overnight. Constant and effective management is essential to keeping the brand strong and reliable, as is the case with Frisby in Colombia.
Frisby is one of the most recognized brands in Colombia. Its jingle "Nadie lo hace como Frisby lo hace" is an example of successful reputation management that has won over the Colombian public over the years.
Recently, a foreign competitor questioned Frisby’s Colombian identity. This triggered an immediate response from Colombian consumers and businesses who united to defend the brand. A true example of loyalty to the reputation built over the years.
A brand’s reputation is its greatest asset. Gaining it requires time, effort, and consistent strategies. A good reputation can be destroyed quickly without proper management.
To build a good reputation, it is essential to understand the environment, adapt to changes, and maintain effective communication. The combination of these practices strengthens the brand and helps it overcome crises more easily.
Want to know how to strengthen your brand's reputation?