What We Do > Professional Photography
Photography professionals exist around the world, but the process of photographing the subject matter is more than just technical knowledge; it demands a cultural understanding for the photographer to really capture a cohesive story through their work – to capture a visual composition which truly communicates with the target audience and, most of all, truly expresses your business’ ideals and objectives.
From the colours to the angles, photographs bring a narrative through every element of their composition and having well-acquainted photography professionals to support your projects is key, no matter what size or objective it has.
Why good photography in Brazil is key
When faced with a choice of two equally interesting stories, an editor will tend to choose the story that has the best photography. This happens simply because it is for the best interest of a magazine or a website news page to have the best aesthetics to pique the readers’ curiosity into reading that article.
Similarly, click-through-rates on social media posts and pages that have compelling imagery will always be higher than those without. People are tired of seeing artificial generic pictures being shown in their timelines and by having good photography you’ll be able to stand out, especially on social media.
Wanting or not, the old adage that a picture is worth a thousand words really does hold true – both on social media and in the press, and this is particularly true in a country as culturally diverse as Brazil. People will more likely engage with images which communicate with their culture better than with beautiful visuals that don’t bring elements that are truly relatable with their lives.
To run effective PR campaigns in Brazil – and, actually, in the whole Latin America -, photography professionals should not just be seen as an optional extra or ‘nice to have’ – when well-considered and executed, it really can tell your story better than any press release or web page, and companies that understand this consistently generate better results.
Equally important, if your imagery is designed to promote your brand or product in Brazil, it is vital that it is taken in and presented in a Brazilian context rather than simply recycling international corporate shots and expecting those to be enough. Throughout our experience, we’ve noticed that underspending on visuals initially can result in a higher future cost for your business.
If your story is about your brand in Brazil, your photography needs to reinforce that in a way that is positive for your local target audience and Latin American countries are not short of striking backdrops.
We’ve got the photography professionals you need
At Sherlock Communications, we have a network of award-winning Latin American photography professionals and designers to ensure that your message can be told in the most effective visual way – no matter if it’s either photography or videography services you need.
We’ve dealt with projects from vastly varying industries – from Logistics to Financial Services – and our team holds the necessary expertise to listen and provide the best results for every field, no matter how diverse it is. Our objective is to achieve the best results for you while considering the cultural diversity of the country your brand is aiming for.