Professional Photography

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Photography professionals

Photography professionals ply their trade all over the world. But photography demands more than just technical knowledge. A cultural understanding is required for the photographer to really capture a cohesive story through their work – a visual composition which gets through to the target audience and, most importantly, communicates effectively the ideals and objectives of your business.

From the colours to the angles, photographs tell a story through every element of their composition, and sourcing experienced photography professionals to support your projects is key, no matter its size or objective.

Why good photography in Latin America is key

When faced with a choice of two equally interesting stories, an editor will tend to pick the one with the best photography. Simply put, it is in a magazine or website’s best interest to have an aesthetic appeal that will pique readers’ curiosity for reading their articles.

Similarly, click-through-rates for social media posts and pages with compelling imagery will always be higher than for those with none. People are tired of seeing stock or generic pictures on their timelines, and good photography will allow you to stand out, especially on social media.

For better or worse, the old adage that a picture is worth a thousand words really does hold true – both on social media and in the press – and more so in a region as culturally diverse as Latin America. People are more likely to engage with images that are linked to their culture than with beautiful visuals that don’t relate to their reality.

When running effective PR campaigns in Latin America, photography professionals should not just be viewed as an optional extra that’s ‘nice to have’ – when properly considered and executed, they can tell your story better than any press release or web page, and companies that understand this consistently generate better results.

Equally, if your imagery is designed to promote your brand or product in Latin America, it is vital that it is taken and presented in this context, rather than simply recycling international corporate shots and expecting those to suffice. Our extensive experience shows us that underspending on visuals initially can lead to higher costs for your business in the future.

If your story is about your brand in Latin America, your photography needs to bring that home to your local target audience in a positive way – and the region is certainly not short of striking backdrops!

We’ve got the photography professionals you need

At Sherlock Communications, we have a network of award-winning Latin American photography professionals and designers who can ensure that your message is told visually in the most effective way – whether it’s photography or videography services that you need.

We’ve dealt with projects across vastly disparate industries – from Logistics to Financial Services – and our team has the necessary expertise to listen and deliver in every field, no matter how diverse. Our objective is to help you achieve the best results, while acknowledging the cultural diversity of the country or region which your brand is aiming for.