Based in São Paulo and fluent in English and Portuguese, as Sherlock’s managing partner Alasdair has spent more than 10 years acting as a marketing, communications and business consultant for a diverse range of companies, from global brands to innovative start-ups. Formerly Director of Business Strategy for Onlinefire & Eulogy Ltd and, prior to that, Head of Digital & Marketing Services for Diffusion he specialises in strategic consultancy, public relations and communications, digital and social media marketing.
In 2012 he was nominated for PR Week’s Young PR Professional of the Year and has been a leading member of teams that have won PR Week’s Best New Consultancy and Best Technology Campaign awards. He is also the former vice-chairman of the Direct Marketing Association Social Media Council, responsible for developing industry best practice frameworks, literature and insight.
Born in London, Alasdair studied English Language and Literature at Oxford University.