Based in São Paulo, Isabella is a Public Relations graduate of Faculdade Casper Libero and a senior consultant at Sherlock Communications. She has experience working for both small and medium sized companies as well as established brands across diverse sectors. She has particular experience in and a passion for gastronomy, where she has always sought the most appropriate solutions for each client, from design, to events and partnerships with renowned chefs.
Additionally, Isabella worked for multinational pharmaceutical giant Takeda Pharma in the Marketing team where she enriched her experience in sales planning and strategy development. Isabella also has wide experience of internal communication, digital marketing and social media from her role as part of the marketing communications team for the Maringá Turismo agency.
In her role at Sherlock, Isabella is responsible for producing and disseminating press releases, social media and content calendars, news stories, articles, case studies and products, spreading new ideas by phone or email to national and regional journalists and trade, print, television and online media. She is also responsible for monitoring media coverage, social media metrics, and conducting marketing and communication plans for staff and clients.