Nira Worcman

Based in São Paulo, Nira is a senior consultant at Sherlock Communications and a multi-cultural PR strategist with solid history of gaining positive media exposure for Fortune 500 clients, driving business results and managing crisis situations.

Originally a journalist at Folha de São Paulo, with both an agency and in-house background, formerly head of communications for Roche Pharmaceuticals, Brazil and Latin America and Bristol-Myers Squibb, Nira is a vastly experienced corporate communications professional. She also participated as organizing member and volunteer at the Global Forum of Sustainability, in preparation for Rio + 20, São Paulo and Rio de Janeiro (Brazil) and New York (USA).

Throughout her career, she has conducted a vast range of campaigns and activities including media and speakers training, developing communications strategy and hands- on media relations and reputation management.

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