Based in São Paulo, Paulo Canova is fluent in English, Spanish and Italian, graduated in Journalism and with a MBA degree in Marketing. At Sherlock, Communications acts in support of LatAM activities and is responsible for elaborating communication strategies and content disclosure in Brazil and Latin America.
During his career, stands out the management of MLS Brasil, where he was responsible for the press office and relationship with the franchises. He directly influenced in the positioning and visibility of the League in Brazil, promoting exclusive materials previously available only in the United States. Developed partnerships with media players and was the host of the official podcast program of MLS Brasil.
At the corporate communications agency Art Presse, he attended big clients like Globosat, Infoglobo and SporTV from the media sector working as PR and Marketing consultant for the promotion of new products and supporting on client’s events. For Globosat had the opportunity to assist in the communication strategy of digital products. For SporTV, developed marketing actions that resulted in changes in the grid of the sports channel.