Latest Posts

In a dynamic and challenging environment like Latin America, assertive communication becomes a key tool for building strong client relationships. Speaking well is no longer enough; it’s about connecting, understanding needs, and setting clear expectations. And this is not just a matter of style—it’s about results. Assertive communication: why it’s essential in Latin America Latin…

May 2025 was marked by decisive developments across Latin America. In Mexico, the spotlight was on cybersecurity in the financial sector during the 88th Banking Convention, while digital fraud surged during the Hot Sale, and a historic judicial reform paved the way for the popular election of judges—raising intense debates over judicial independence. In Argentina,…

In a country as diverse, politicized, and dynamic as Argentina, achieving effective media communication is no easy task. For local businesses and, especially, international companies, understanding how the media landscape works, what journalists expect, and how to build genuine relationships is essential for successful PR in Argentina. At Sherlock Communications, we’ve put together this practical…

Technology never stops evolving, and now and then, something revolutionary emerges to shake structures that once appeared solid. The global financial system is experiencing one of these moments with the rapid popularisation of cryptocurrencies, which is changing how people transfer money and hold value, among other aspects of finance. Free from centralised power, crypto offers…

Where is Frisby from? In Colombia, that question is hardly ever asked, because for years it has been one of the country’s most recognised brands. “Nadie lo hace como Frisby lo hace,” the jingle that defines it, is a very well-executed reputation management strategy that has become ingrained in the Colombian collective imagination. Frisby’s significance…

The countdown to the 2027 Women’s World Cup has begun: just over two years remain until Brasília, São Paulo, Rio de Janeiro, Salvador, Belo Horizonte, Porto Alegre, Fortaleza, and Recife host one of the biggest sporting events worldwide. The World Cup will not only generate millions in sports tourism and related services but will also…

The digital environment has opened the door to countless opportunities — from learning a recipe to applying for your dream job. However, this hyperconnectivity also exposes us to growing risks, such as fraud and digital scams. In this context, it is becoming increasingly urgent for more companies to enter the Colombian market and offer technological…

Building link equity remains one of the most powerful ways to boost search engine rankings, drive organic traffic, and strengthen domain authority. However, in 2025, link building has become more complex due to stricter search engine guidelines, advances in AI that better assess link quality and context, and rising competition for high-authority placements.  These shifts…

The PRWeek Global Awards are always eagerly anticipated and celebrated by the team at Sherlock Communications. Receiving global recognition is a significant achievement for us, as it also signifies that Latin American culture is gaining increasing recognition worldwide. It’s the result of our commitment to embracing international clients with a local cultural perspective. This event…

 In April 2025, Mexico entered a technical recession, with revised growth forecasts and trade uncertainties with the U.S. The death of Pope Francis led to national mourning. In Argentina, economic reforms were implemented to attract investment, while Brazil faced the imprisonment of Fernando Collor for corruption and a fraud scandal in the INSS, resulting in…