Latest Posts
4 Peruvian customs during their national holidays
On 28 July 1821, José de San Martín declared Peru's independence from the Spanish empire and thus began its history as a sovereign state. More than 200 years have passed, with this South American nation undergoing great changes and its various different industries evolving along with its society, which has some ingrained Peruvian customs known...
July 14, 2023
Newsjacking: examples and 3 mistakes to avoid
Bringing the public's attention to your business requires dedication and strategy. As well as using SEO Techniques, when properly used, newsjacking is leading the brand’s digital campaigns. There are examples of newsjacking that were good for the brand image and others not so great. Receiving newsjacking opportunities in the best way possible is essential to ...
July 7, 2023
3 challenges to overcome when doing business in Guatemala
With over 17 million people, making it the largest population in Central America, Guatemala is often overlooked when people consider expanding their corporation abroad. But doing business in Guatemala can be a fantastic opportunity for several reasons. During the 20th century, the country went through a period of great instability, with dictatorships and even a...
June 30, 2023
Does responding to reviews help SEO?
Does responding to reviews help SEO? In short, yes. But answering them has many other positive results, such as solving customer problems, building trust with them, reaching and converting consumers, giving you insights on how to improve your business, or even your shopping experience. And most important: you show people that you listen and care...
June 23, 2023
All you need to know about marketing for SaaS companies
The Saas market (software as a service) has grown rapidly over the last decade. So much it’s become a popular option among companies from all sectors. With that said, today is the best moment to understand about marketing for SaaS companies. On the other hand, the software and SaaS sector has become increasingly saturated, especially...
June 16, 2023
Why is being empathetic important for communicators?
Empathy. This word carries a lot of baggage and transformation. We know that communication is the key to business success. In Latin America, a continent that values relationships, empathy is a soft skill that is not only important, but essential. But why is being empathetic important to Media Relations and how it can help the...
June 9, 2023
The power of social impact campaigns
With the new demands, it is essential to create a change, and here is where the social impact campaigns make their appearance. They have gained increasing prominence in the business world. But what are they and why are they so important? Let's explore the benefits and one impactful campaign of ours in particular. Social impact...
June 2, 2023
What is the best time to publish a press release?
One of the tangible results of Public Relations is a press release. Press releases are content written in the style of news Informative structure and clear readability, which allow us to strengthen the relationship with journalists and expose the key messages of a brand. Just like in the same way we know when and how...
May 26, 2023
PR Week Awards 2023: recognitions we took home
After winning the Best Agency in LATAM award for three consecutive years, Sherlock Communications scaled even greater heights at the PRWeek Awards 2023, being named as Best International Agency. The award is a source of great pride for our entire team, as it recognizes the exceptional creative work and results we have produced for our…
May 24, 2023
The current crypto ecosystem in Latin America
Cryptocurrencies have gained ground in the region thanks to their many uses, including combating inflation. Since the appearance of Bitcoin in 2009, cryptocurrencies have continued to evolve and blockchain technology has become an integral part of the new internet revolution. BTC was valued at almost $69,000 in November 2021, reaching an all-time high. A difficult...
May 19, 2023
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