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from Sherlock Communications
Explore expert articles, news, case studies, and communication trends across Latin America. Stay informed with the latest developments from our team.
Lessons in Political Marketing from Colombia’s 2026 Election
Colombia’s 2026 presidential election has been a useful case study in political marketing, not for what it says about who had the stronger political campaign, but for what the first round showed about how digital tactics, emotional framing, and platform-specific content can alter public visibility in a polarized market. Right-wing...
What the future of e-commerce holds for Peru?
E-commerce is quickly becoming the top choice for Peruvians. With that in mind, the Sherlock Communications team took part in the ninth edition of the e-Summit Peru e-Commerce, hosted by Lima Chamber of Commerce, a...
Is news the most effective way of promoting a product?
When it comes to promoting a product, whether physical or digital, a press release isn’t always the most effective approach. While media coverage is crucial for enhancing a company’s credibility and visibility, many product launches...
Celebrate Amor y Amistad Day with your clients
Amor y Amistad Day, celebrated in Colombia on the third Saturday of September, is more than just a special occasion for Colombians – it’s also a valuable opportunity for businesses. According to FENALCO (the National...
Hero or villain: how AI is transforming paid media
Artificial intelligence is transforming paid media, reshaping the entire landscape of digital marketing. However, the big question that remains is whether AI is a powerful ally, offering unmatched precision and measurable results, or a potential...
Creativepool Awards: we were proudly selected as the best PR agency
Sherlock Communications, a leading strategic communications agency in Latin America, was voted “Best PR Agency of the Year” by popular vote. Additionally, Patrick O’Neill, the agency’s managing partner, was named one of the Top 100...
Yellow September: is mental health a taboo in LATAM?
The Yellow September campaign has gained significant traction in Latin America, where many countries are grappling with rising suicide rates, especially among vulnerable youth populations. Issues like social inequality, poverty, violence, and emotional neglect severely...