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Nation-wide Brazilian media coverage

Screen of The Most Instagrammed Locations in Each State in Brazil

Media coverage via Instagram

Working with Busbud.com, the largest bus tickets site in the world we recently promoted two separate national stories in Brazil. One a business story to launch a white label product which was aimed at travel and business publications, the second was a piece of research aimed at Brazilian national and travel media about the most Instagrammed locations in Brazil.

We were delighted with the media coverage interest we generated for the business story, especially pleased with the coverage we got in the key travel and business magazines including Brasilturis, Exame and Empresas S.A. However, the coverage we got for the Instagram campaign was just amazing with more than 60 separate articles in publications as varied as UOL Viagem, Pan Rotas, Olhar Digital, Metrópoles, Diário do Nordeste, Terra, Descubra Minas, Boa Informação and Band.

How did we do it? We created a release aimed at the national media coverage and then 27 alternative versions tailored to media in every state in Brazil. In the releases we highlighted, of course, some of the expected results (i.e. Copacabana Beach being the most popular spot for Instagrammers in the entire country) but also on some of the unexpected locations such as football stadiums and shopping malls.  As a result even generating Sherlock Communications first piece of coverage in a football team’s fan publication (thank you Corinthians FC!) and a four minute broadcast interview on CBN, Brazil’s largest speech radio network. Further evidence, if it were needed, that Sherlock Communications continues to be one the best PR agencies in Brazil.

Read the full story here.

The most popular locations from Brazil’s ten most populous states were:

São Paulo – Arena Corinthians

Rio de Janeiro – Praia de Copacabana

Bahia – Praia do Forte

Rio Grande Do Sul – Estádio Beira-Rio

Paraná – Foz do Iguaçu

Pernambuco – Porto de Galinhas

Ceará – Canoa Quebrada

Pará – Estação das Docas

Maranhão – Parque Nacional do Lençóis Maranhenses

Minas Gerais – Inhotim


If you would like to learn more about our PR Agency in Brazil and find out how Sherlock Communications can help you meet your objectives, do drop us a line at contact@sherlockcomms.com.

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