Social Media

It’s no wonder that social media has been a part of people’s lives ever since the creation of the very first platform. It allows people to forge social relations from wherever they happen to be. With a simple touch of a screen or click of a button, people can interact with the people they most care about. 

Of course, the creation of social media has allowed brands, as well as people, to engage in conversations with users. Nowadays companies create their own pages, using this space to share the messages which they would like to convey. This allows brands to go way beyond traditional media, and even complement other communication strategies.

Engaging social media content makes it possible to build an entire online community around a service, product, or even a lifestyle. But this doesn’t happen overnight. When it comes to navigating foreign markets in particular, extra care is required to avoid mistakes, such as posting stereotypical or rehashed content.

There are many reasons why social media services are important to businesses looking to gain relevancy in Latin America. 

First of all, successful social media channels have built-in data analytics tools, allowing brands to monitor the impact of their businesses in people’s lives. In addition, brands can use this tool to speak to a wide range of audiences, from opinion-formers such as digital influencers to the general public. 

Brands using social media marketing can also allow existing and potential customers to post their opinions. User-generated content, comments and product reviews are just a few examples of these opportunities. And these third-party opinions are among the types of content which most influence other potential customers to connect with your brand.

Furthermore, the space which this network occupies in people’s lives — especially post-2020 — cannot be denied. And its influence has a special hold on Latin Americans. 

We have a huge marketing team made up of experts in managing campaigns in Brazil. There is no one-size-fits-all approach, due to the country’s tremendous cultural, educational and economic diversity. Brazilians’ consumption of social media now dwarfs the user bases of European and North America. This can be mostly attributed to the increasing use of smartphones and consumer credit in the country, coupled with Brazil’s hyper-social culture.

Brazil ranks second in the world for the average time consumers spend on social media per day: around 3.3 hours. Brazilian engagement rates are significantly higher than other markets as well (approximately 158% higher per post compared to the US, for example).

Brazilian users tend to have a particularly sardonic sense of humor. Friends are equally likely to share disparaging memes of politicians and gaffes from brands as gossip. Faced with such disparate audiences, the opportunities for brands to engage the Brazilian market using social media are immense. It represents a significant opportunity, but can also be a risk for companies unaccustomed to its complexities. 

Any social media campaign or content needs to be carefully planned to ensure that no messages are lost in translation. More often than not, sharing is not the problem; standing out, and getting the message right, frequently is. We at Sherlock Communications make it our mission to help business owners navigate these obstacles with as little friction as possible.

With so many ways to reach and engage with a brand’s ideal audience, it’s essential to get it right. And we are well aware that each brand’s industry, business goals and objectives are unique. 

We work in collaboration with our clients — from sectors as diverse as entertainment, education, business services and technology — to develop effective models for community management, social listening, escalation, and crisis management. The result is a distinct strategy that prompts your products and services to reach anywhere you’d like them to be in Latin America.

We ensure brand message consistency and targeting without inundating the same channels or target audiences. Using data analytics, we also provide detailed reporting and conduct testing to guarantee the most effective approach. And finally, our custom methodologies, tools, and multi-channel campaign management give our clients an effective, optimised and scalable social media presence throughout Latin America.