As with personal relationships, every successful B2B relationship is built on a foundation of core values, such as integrity, transparency, and trust. And communicating these values is essential to getting the conversation started. However, while many business leaders understand the importance of relationships in a business context, many fail to think strategically about how to build and maintain these relationships.
Business Services
What is it?
Business Services in Latin America
According to the World Bank, Latin America now represents the third largest economy in the world, and the region is considered a hotbed of opportunity by entrepreneurs and business owners due to its cultural, social and demographic diversity, and plurality of wealth. As in any other part of the world, strong business services, and business-to-business (B2B) customer relationships in particular, lead to growth, stability and sustainability.
Future Use and Need for Business Services PR
The real challenge for B2B companies looking to make it big in Latin America is not a lack of economic opportunity, but rather a surplus: how does one get one’s message across and reach the right audience in such a thriving and competitive marketplace? In the absence of a proper business services PR campaign, most B2B brands employ tired tactics including rote press releases, under-the-radar reports and ineffective advertising campaigns that are doomed to failure in today’s fast-paced digital landscape. To avoid this fate, companies must think and operate outside of the traditional means of communication in order to make a real impact, cultivate brand loyalty and steal a march on the competition.
How we can help?
The Sherlock Communications team offers a new and exciting approach to B2B PR and Marketing. Our targeted communications strategies focus on the most effective and timely facets of PR, marketing, advertising and demand generation, backed by a creative mindset that sets us apart. Our integrated approach clearly communicates our clients’ strengths to the audiences that matter most, cutting through the noise to deliver stories that influence potential customers. Our team comprises B2B communications and marketing strategists, researchers, creatives and media experts, with wide-ranging contacts in the specialist media and business worlds.
What We Do
We work with B2B brands to create substantial and eye-catching communications designed to earn the attention and consideration of potential customers. This includes not only personalised content on the brands themselves, but thought leadership articles concerning the industry as a whole, capable of identifying and expounding on major trends and opportunities. We will work with our wide network of contacts to place your message in front of the right audiences at the right time.
Our PR and Marketing strategies take into account the huge array of tools at marketers’ disposal nowadays. Brands must show themselves to be capable of leveraging modern data and media opportunities as smartly and effectively as possible. As part of a multinational, independently-owned communications firm based in Latin America, our Business Services PR approach brings a unique perspective to both established and emerging B2B leaders in the region. We apply deep industry expertise with a pragmatic, integrated and tailored approach designed to begin delivering value from day one.