We Deliver Results

Headquartered in São Paulo, we’re an eclectic bunch. Our core team includes founders of successful tech start-ups, former senior communications directors from established brands, PR professionals, journalists, designers, SEO and paid media professionals and even a former chef!

With start-up experience ourselves, our team understands the pressures start-ups are under and our first priority is always meeting our clients commercial and investor objectives.

For clients requiring multi-market support, we also have satellite teams in Lima, Bogotá, Santiago, Mexico City, Buenos Aires, San José, Panama City and Guatemala City, and within the team as a whole, we have experience of running successful PR campaigns across every continent of the world.

Whether your aim is to generate coverage and relationships with major media titles, drive leads, boost search rankings or tap into Latin America’s high engagement rates on social media, Sherlock is uniquely placed to deliver results.

Our Team in Latin America

PR Week Global Awards Best Campaign in LATAM
Sabre Awards Best Technology Campaign (LATAM)
Sabre Awards Marketing to Consumer (New Product)
Latin American Excellence Awards Campaign of the Year
Latin American Excellence Awards Multi-Channel Campaign
Latin American Excellence Awards Best Launch
Latin American Excellence Awards Best Transport and Logistics Campaign

Our Team

Based in São Paulo, managing partner Alasdair has more than 10 years’ experience acting as and marketing, communications consultant for a diverse range of international companies, from global brands to innovative start-ups
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Based in Rio de Janeiro, managing partner Patrick has over 20 years’ experience in international marketing, communications and public relations from both the client and agency perspective
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Based in São Paulo, Nira is a senior consultant at Sherlock Communications and a multi-cultural PR strategist with solid history of gaining positive media exposure for Fortune 500 clients, driving business results and managing crisis situations.
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Based in São Paulo, Claudia has more than 20 years’ experience in journalism, PR and communications, and is an expert in strategic planning and cross-border coordination. Fluent in English, Spanish and Portuguese, she is the head of Sherlock’s LatAm team.
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Alexandre is head of Sherlock’s entertainment and fashion division and is probably one of Brazil’s most influential casting directors. He has an unrivalled network of contacts in the entertainment sector
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Based in São Paulo and fluent in English, Spanish and Portuguese, Amanda is a journalist and senior consultant at Sherlock Communications. Former reporter for Meio & Mensagem and Viajar Pelo Mundo.
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Sherlock’s Communications’ chairman, Richard is a vastly experienced international planning and brand consultant having held management positions in some of the world’s largest advertising agencies
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Based in São Paulo, Isabella is a Public Relations graduate of Faculdade Casper Libero and a senior consultant at Sherlock Communications. She has worked for both small and medium sized companies as well as established brands across diverse sector.
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Based in São Paulo and fluent in English and Portuguese, Patricia is a journalist and graduate from PUC-SP and a consultant at Sherlock Communications. She has been a reporter for a range of print and online publications, such as JETSS and Jornal Entrementes from Unifesp.
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Based in São Paulo, Yuri is a graduate of Universidade Católica de Santos and a communications professional and journalist. Before joining Sherlock, he was a reporter for daily newspaper A Tribuna and a writer and content producer for news and entertainment website Diz Aí.
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Gary is a highly respected journalist with more than 10 years’ experience writing for newspapers, magazines and websites across the globe. With Sherlock, he brings all the tools expected, complemented by exceptional planning skills and social media expertise…
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Fluent in English and Portuguese, Bianca is Sherlock’s digital media and performance marketing expert. She has run campaigns for large brands such as Google to smaller apps such as mitipi, Verbling and Quizlet.

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Fluent in English and Portuguese, Reinaldo is a senior art director consultant at Sherlock Communications who in a 20-year career has developed the visual identities and visual comms strategy as well as designing online and offline ad creative for major brands.
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A highly-respected academic as well as Sherlock’s head of research, Justin is a science, technology, innovation and education specialist at the University of São Paulo
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Paulo has strategic PR and Marketing with experience in Corporate Communications and directly working on marketing and PR projects for Brazilian media companies. With an MBA graduate degree in Marketing, he is a fluent English, Spanish and Italian speaker.

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With more than ten years of experience in newsrooms, PR agencies and events management companies, Jonas has worked with a wide variety of brands and companies in various industries such as Rail Europe, PwC, NBC/Universal, Hays and major Brazilian media companies such as the newspaper Lance!. He is a graduate from Universidade Presbiteriana Mackenzie, and is fluent in English and Portuguese.

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Stella is a digital marketing expert, fluent in English and Portuguese. She is our SEO specialist, having worked in wide range of projects with different clients developing keywords researches, link building, SEO on-page and also competitors analysis. Stella’s experience combines her SEO skills to marketing strategies in order to bring the best of business in the digital environment.

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Graduated in journalism at Belas Artes University and with experience in fashion magazines, radio station and PR, Maria now is responsible for developing content, translation, media relationship and event organization at Sherlock Communications.

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Fluent in English, Spanish, French and Italian, João is graduated in Journalism at PUC-Rio, and holds a Masters degree in Journalism at Sciences Po, France. He worked as a reporter for some of the most prestigious Brazilian media vehicles and at Sherlock coordinates special projects, develops and translates press releases, articles and case studies.

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Júlia is a journalist graduate from PUC-SP and a consultant at Sherlock Communications based in São Paulo. She is fluent in English and Portuguese and has worked as a reporter in big Brazilian newsroom as Terra Networks and Jovem Pan Online.

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Yasmin is a Journalism sophomore at Casper Líbero University, one of the most traditional communications colleges in Brazil. In her work at Sherlock Communications, she has already placed a client on the cover of one of the most important newspaper in Brazil. Although she is still an intern, she has experience at her college radio, doing gaming programs, magazine and website.

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Based in São Paulo, Karen is a specialist in producing text content to websites and social networks. She has worked as a ghostwriter to a large number of clients and has produced text content to websites and blogs of all kinds and sizes. She also has knowledge over SEO on-page techniques, being able to develop optimized content and blog strategies.

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Alfredo Mancera

Alfredo Mancera

Alfredo is a PR professional with over 10 years of experience, who has worked for some of the biggest PR Firms, both globally and in Latin America. A tech and business expert, Alfredo has excellent contacts in key media that allow the customers to reach the target audience.

Mayra

Mayra Martínez

Based in Mexico, Mayra Martínez is a PR and communications professional with wide experience working for clients across a variety of sectors including technology, corporate finance and real estate. A graduate of Universidad del Valle de México with an internship at Andrés Bello University in Santiago, Chile, she holds a Bachelor’s degree in Public Relations.

Paola Barrera

Paola Andrea Barrera

Paola Andrea Barrera is based in Bogota, Colombia and is a Specialist in strategic communications and PR with more than 10 years of experience; six of this advising Colombian, Latin American and Spanish companies on topics related to their Brand and corporate positioning and reputation affairs to the internal, external and digital level.

Andrés Ospina

Andrés Ospina

Andrés is based in Bogota, Colombia and has more than ten years of experience in Corporate Communications, PR and Marketing and Sustainability (CSR), with additional experience as a consultant in Communications, PR and Strategic Marketing in the United States and the UK.

Andrea Keen

Andrea Keen

Andrea has more than 15 years experience in Public Relations and Communication with a specialization in Digital Communication and Digital Content working for both the public and private sectors. She is part of the Professional Argentine Counsel of Public Relations since 1998.

Ligia

Ligia Diez

Graduated in Journalism at The Carlos Septien Garcia Journalism School, Ligia has 11 years experience in media working as a writer, editor and collaborator of publications like El Universal. She has also worked with one of the world’s “Big Four” accounting firms, KPMG, as a Corporate Communication Supervisor. Experienced in working for PR agency Eureka, where Ligia was in charge of clients from automotive and technology sector. Currently is studying Economics as a second career at the National Autonomous University of Mexico.

Lydia Ruiz

Lydia Ruiz

Lydia is Coordinator of the Central American and Caribbean arms of Sherlock’s Latam Hub. A PR professional with eight years of experience in journalism, media relations, event planning and integrated marketing, she has worked for a wide variety of brands in the region. Lydia holds an MBA with a specialism in Marketing from the Latin American University of Science and Technology, as well as certifications in international business management, leadership and negotiation and Customer Service.

Sandra Barrueto

Sandra Barrueto

Sandra is a graduate in Journalism and Social Communication of University La República, and in Business Communication in Universities Diego Portales and Pompeu Fabra of Barcelona. She has 10 years of experience in Corporate Communication in the public and private sector. Additionally, she worked Journalist and Communications Consultant in Carabineros de Chile and Corporación Chilena de la Madera (Corma) and is part of the Telethon International Production team.

Vania Dragonné

Vania Dragonné

Vania is an Executive in the Mexico City office, with ten years of experience in the field of journalism, media and public relations in MVS Radio, Milenio, La Crónica and Radio Ibero. She is a specialist in liaison between media and institutions as well as tracking and obtaining data for the creation of communication networks.

Santiago Arribillaga

Santiago Arribillaga

Santiago Arribillaga is based in Buenos Aires, Argentina, finishing the career of Lic. Public and Institutional Relations, with experience in commercial areas, marketing and brand activation. Prior to joining Sherlock’s team, he worked in the public and private sectors, in the implementation of projects, events and commercial communications. Fluent in English, has an entrepreneurial and proactive profile.

David Lemos Burgos

David Lemos Burgos

David is a communication specialist, journalist, PR and Digital communication expert. He worked in several communication media in Ecuador, such as Diario El Comercio, Diario Hoy, among others.