We Deliver Results

Based mainly in São Paulo and Rio de Janeiro, we’re an eclectic bunch. Our core team includes founders of successful tech start-ups, former senior communications directors from established brands, PR professionals, journalists, designers, SEO and paid media professionals and even a former chef!

With start-up experience ourselves, our team understand the pressures start-ups are under and our first-priority is always meeting our clients commercial and investor objectives.

For clients requiring multi-market support, we also have satellite teams in Lima, Bogotá, Santiago, Mexico City and Buenos Aires and within the team as a whole, we have experience of running successful PR campaigns across every continent of the world.

Whether your aim is to generate coverage and relationships with major media titles, drive leads, boost search rankings or tap into Brazil’s high engagement rates on social media, Sherlock is uniquely placed to deliver results.

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PR Week Awards Logo PR Week Best Technology Campaign
PR Week Awards Logo PR Week Young Professional of the Year
PR Week Awards Logo PR Week Corporate Communications Award
IVCA Clarion Awards Logo IVCA Clarion Award
PR Week Awards Logo PR Week regional Award
CorpComms Digi Awards Logo CorpComms Digi Awards
CIPR Awards Logo CIPR Best Corporate Campaign

Our Team

Based in São Paulo, managing partner Alasdair has more than 10 years’ experience acting as and marketing, communications consultant for a diverse range of international companies, from global brands to innovative start-ups
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Based in Rio de Janeiro, managing partner Patrick has over 20 years’ experience in international marketing, communications and public relations from both the client and agency perspective
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Based in São Paulo, Nira is a senior consultant at Sherlock Communications and a multi-cultural PR strategist with solid history of gaining positive media exposure for Fortune 500 clients, driving business results and managing crisis situations.
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Based in São Paulo, Claudia has more than 20 years’ experience in journalism, PR and communications, and is an expert in strategic planning and cross-border coordination. Fluent in English, Spanish and Portuguese, she is the head of Sherlock’s LatAm team.
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Alexandre is head of Sherlock’s entertainment and fashion division and is probably one of Brazil’s most influential casting directors. He has an unrivalled network of contacts in the entertainment sector
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Based in São Paulo and fluent in English, Spanish and Portuguese, Amanda is a journalist and senior consultant at Sherlock Communications. Former reporter for Meio & Mensagem and Viajar Pelo Mundo.
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Sherlock’s Communications’ chairman, Richard is a vastly experienced international planning and brand consultant having held management positions in some of the world’s largest advertising agencies
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Based in São Paulo, Isabella is a Public Relations graduate of Faculdade Casper Libero and a senior consultant at Sherlock Communications. She has worked for both small and medium sized companies as well as established brands across diverse sector.
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Based in São Paulo and fluent in English and Portuguese, Patricia is a journalist and graduate from PUC-SP and a consultant at Sherlock Communications. She has been a reporter for a range of print and online publications, such as JETSS and Jornal Entrementes from Unifesp.
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Based in São Paulo, Yuri is a graduate of Universidade Católica de Santos and a communications professional and journalist. Before joining Sherlock, he was a reporter for daily newspaper A Tribuna and a writer and content producer for news and entertainment website Diz Aí.
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Gary is a highly respected journalist with more than 10 years’ experience writing for newspapers, magazines and websites across the globe. With Sherlock, he brings all the tools expected, complemented by exceptional planning skills and social media expertise…
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Fluent in English and Portuguese, Bianca is Sherlock’s digital media and performance marketing expert. She has run campaigns for large brands such as Google to smaller apps such as mitipi, Verbling and Quizlet.

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Fluent in English and Portuguese, Reinaldo is a senior art director consultant at Sherlock Communications who in a 20-year career has developed the visual identities and visual comms strategy as well as designing online and offline ad creative for major brands.
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A highly-respected academic as well as Sherlock’s head of research, Justin is a science, technology, innovation and education specialist at the University of São Paulo
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Based in São Paulo, Thauan Fidelis has extensive experience in communications agencies and at Sherlock acts in support of Latin American activities, produces, disseminate, translate content for the press and develop influence relationships strategies.
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