We Deliver Results

Headquartered in São Paulo, we’re an eclectic bunch. Our core team includes founders of successful tech start-ups, former senior communications directors from established brands, PR professionals, journalists, designers, SEO and paid media professionals and even a former chef!

With start-up experience ourselves, our team understands the pressures start-ups are under and our first priority is always meeting our clients commercial and investor objectives.

For clients requiring multi-market support, we also have satellite teams in Lima, Bogotá, Santiago, Mexico City, Buenos Aires, San José, Panama City and Guatemala City, and within the team as a whole, we have experience of running successful PR campaigns across every continent of the world.

Whether your aim is to generate coverage and relationships with major media titles, drive leads, boost search rankings or tap into Latin America’s high engagement rates on social media, Sherlock is uniquely placed to deliver results.

Our Team in Latin America

Global Creative Index Awards 2nd Most Creative Agency in the World
PR Week Global Awards Best Campaign in LATAM
PR Week Global Awards Best Agency in LATAM
Sabre Awards Best Campaign in Brazil
Sabre Awards Best Multimarket Campaign
Sabre Awards Best Media, Arts and Entertainment Campaign
Sabre Awards Best Financial and Professional Services Campaign
Latin American Excellence Awards Campaign of the Year
Latin American Excellence Awards Multi-Channel Campaign
Latin American Excellence Awards Best Launch

Our Team

Based in São Paulo, managing partner Alasdair has more than 10 years’ experience acting as and marketing, communications consultant for a diverse range of international companies, from global brands to innovative start-ups
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Based in Rio de Janeiro, managing partner Patrick has over 20 years’ experience in international marketing, communications and public relations from both the client and agency perspective
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Based in São Paulo, Nira is a senior consultant at Sherlock Communications and a multi-cultural PR strategist with solid history of gaining positive media exposure for Fortune 500 clients, driving business results and managing crisis situations.
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Alexandre is head of Sherlock’s entertainment and fashion division and is probably one of Brazil’s most influential casting directors. He has an unrivalled network of contacts in the entertainment sector
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Based in São Paulo and fluent in English, Spanish and Portuguese, Amanda is a journalist and senior consultant at Sherlock Communications. Former reporter for Meio & Mensagem and Viajar Pelo Mundo.
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Sherlock’s Communications’ chairman, Richard is a vastly experienced international planning and brand consultant having held management positions in some of the world’s largest advertising agencies
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Based in São Paulo, Isabella is a Public Relations graduate of Faculdade Casper Libero and a senior consultant at Sherlock Communications. She has worked for both small and medium sized companies as well as established brands across diverse sector.
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Based in São Paulo and fluent in English and Portuguese, Patricia is a journalist and graduate from PUC-SP and a consultant at Sherlock Communications. She has been a reporter for a range of print and online publications, such as JETSS and Jornal Entrementes from Unifesp.
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Based in São Paulo, Yuri is a graduate of Universidade Católica de Santos and a communications professional and journalist. Before joining Sherlock, he was a reporter for daily newspaper A Tribuna and a writer and content producer for news and entertainment website Diz Aí.
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A highly-respected academic as well as Sherlock’s head of research, Justin is a science, technology, innovation and education specialist at the University of São Paulo
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Gary is a highly respected journalist with more than 10 years’ experience writing for newspapers, magazines and websites across the globe. With Sherlock, he brings all the tools expected, complemented by exceptional planning skills and social media expertise…
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Fluent in English and Portuguese, Bianca is Sherlock’s digital media and performance marketing expert. She has run campaigns for large brands such as Google to smaller apps such as mitipi, Verbling and Quizlet.

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Fluent in English and Portuguese, Reinaldo is a senior art director consultant at Sherlock Communications who in a 20-year career has developed the visual identities and visual comms strategy as well as designing online and offline ad creative for major brands.
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Melissa Castro

Based in São Paulo and fluent in English and Portuguese, Melissa is a journalist graduated of Universidade Presbiteriana Mackenzie, postgraduate in Communication and Marketing Management at Universidade São Paulo. Her experience in press relations, in several segments, like technology, health, business and fashion, make her a highly versatile journalist at Sherlock Communications, with a special passion for content and events production.

Stella is a digital marketing expert, fluent in English and Portuguese. She is our SEO specialist, having worked in wide range of projects with different clients developing keywords researches, link building, SEO on-page and also competitors analysis. Stella’s experience combines her SEO skills to marketing strategies in order to bring the best of business in the digital environment.

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Fluent in English, Spanish, French and Italian, João is graduated in Journalism at PUC-Rio, and holds a Masters degree in Journalism at Sciences Po, France. He worked as a reporter for some of the most prestigious Brazilian media vehicles and at Sherlock coordinates special projects, develops and translates press releases, articles and case studies.

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Júlia is a journalist graduate from PUC-SP and a consultant at Sherlock Communications based in São Paulo. She is fluent in English and Portuguese and has worked as a reporter in big Brazilian newsroom as Terra Networks and Jovem Pan Online.

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Graduated in journalism at Belas Artes University and with experience in fashion magazines, radio station and PR, Maria now is responsible for developing content, translation, media relationship and event organization at Sherlock Communications.

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Based in São Paulo, Karen Barbosa is specialized in the production of textual content for websites and social networks. She has worked as a ghostwriter for a large number of clients and has produced textual content for websites and blogs targeting the most varied audiences and subjects. Also has knowledge of SEO on-page techniques and Inbound Marketing, being able to develop optimized textual content along with the appropriate strategies for each audience and objective.

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Sandra Brandão

Sandra Brandão

Based in São Paulo, Sandra has graduated in Chemical Engineering and with a technical degree in Interior Design, she has over 15 years’ experience and great skills in Project Management and spreadsheets. As Sherlock Communications’ Office Manager, she is responsible for financial, commercial and administrative areas, managing several suppliers, consultants and internal activities between all offices.

Bárbara Ferreira

Bárbara Ferreira

Bárbara is a member of the Digital Marketing team in São Paulo.  With exceptional communication skills, she handles projects which demand Link Building, Influencer Marketing, Advertising Campaigns and Events, bringing together the best alternatives to every objective, profile and budget.  

PR team - Mauricio Guedes

Mauricio Guedes

With over 30 years of experience in communications, as a journalist and a PR consultant, Mauricio is based in our São Paulo office. He has worked as an editor for several specialized publications, and helped many international companies to create and deploy their PR strategies and to manage complex crisis.

Andrea Keen

Andrea Keen

Andrea has more than 15 years experience in Public Relations and Communication with a specialization in Digital Communication and Digital Content working for both the public and private sectors. She is part of the Professional Argentine Counsel of Public Relations since 1998.

Mayra Martínez

Mayra Martínez

Based in Mexico, Mayra Martínez is a PR and communications professional with wide experience working for clients across a variety of sectors including technology, corporate finance and real estate. A graduate of Universidad del Valle de México with an internship at Andrés Bello University in Santiago, Chile, she holds a Bachelor’s degree in Public Relations.

Ligia Diez

Ligia Diez

Graduated in Journalism at The Carlos Septien Garcia Journalism School, Ligia has 11 years experience in media working as a writer, editor and collaborator of publications like El Universal. She has also worked with one of the world’s “Big Four” accounting firms, KPMG, as a Corporate Communication Supervisor. Experienced in working for PR agency Eureka, where Ligia was in charge of clients from automotive and technology sector. Currently is studying Economics as a second career at the National Autonomous University of Mexico.

Paola Andrea Barrera

Paola Andrea Barrera

Paola Andrea Barrera is based in Bogota, Colombia and is a Specialist in strategic communications and PR with more than 10 years of experience; six of this advising Colombian, Latin American and Spanish companies on topics related to their Brand and corporate positioning and reputation affairs to the internal, external and digital level.

Sandra Barrueto

Sandra Barrueto

Based in Santiago, Chile. Sandra has more than 10 years of experience in Corporate Communication in the public and private sectors. Specialist in internal and external communication and content writing and editing. She is a graduated in Journalism and Social Communication of University La República, and in Business Communication in Universities Diego Portales and Pompeu Fabra of Barcelona.

Vania Dragonné

Vania Dragonné

Vania is an Executive in the Mexico City office, with ten years of experience in the field of journalism, media and public relations in MVS Radio, Milenio, La Crónica and Radio Ibero. She is a specialist in liaison between media and institutions as well as tracking and obtaining data for the creation of communication networks.

David Lemos Burgos

David Lemos Burgos

David is a communication specialist, journalist, PR and Digital communication expert. He worked in several communication media in Ecuador, such as Diario El Comercio, Diario Hoy, among others.

Ángela Moreno Ortiz

Ángela Moreno Ortiz

Ángela is based in Bogotá, Colombia. She is a graduated in Politics and International Relations and a specialist in strategic communication. She has experience in public relations agencies, developing communication strategies, advising on issues related to brand, corporate positioning and reputation management in internal and external levels.

Oscar Segura

Oscar Segura

Social Communicator & Journalist, specialist in strategic communication. Through the acquired experience of 11 years, he has worked as a consultant in planning, design, management, coordination and development of strategies focused on external, internal and digital communications, media outlet management, public relations, brand positioning and corporate reputation for multinational companies from different sectors such as mining and energy, technology, education, oil-gas, aeronautic and health in Colombia.

Martín Kolodny

Martín Kolodny

Fluent in Spanish, English and Italian, Martín Kolodny is a Communications and Public Relations consultant for the team from Buenos Aires, Argentina. Journalist, Martín has over 15 years of experience. In the written press, he has worked in large national media such as Clarín newspaper. He also adds experience in audiovisual production (Canal 13, Canal 9, advertising and documentaries), Social Media and Community Manager in Communication Agencies. He has been a professor of journalism and digital journalism for more than 12 years, in universities and regular courses in Argentina.

Public Relations team - Rosario

Rosario Gratelly

Based in Peru, Rosario has a Bachelor’s Degree in Communications with a major in Communication for Development from the Pontifical Catholic University of Peru. She has experience in strategic marketing management for the construction of reputation of companies in the most important sectors of the country: aviation commercial, retail, mass consumption, health and mining.

Danielle Cameira

Based in São Paulo, Danielle has a degree in Social Communication – Journalism from the Universidade Católica de Santos and is fluent in English, Portuguese and Spanish. She worked as a reporter for daily newspapers such as A Tribuna de Santos and Expresso Popular, in addition to accumulating experiences with specialized journalism and press relations for the third sector.

Fabiana Rosa

Based in São Paulo, Fabiana is graduating in journalism at ESPM-SP and a consultant at Sherlock Communications.  Before joining the team, she has worked with press consultancy and media training for NGO’s and technology startups. She also worked as a press assistant in AlmapBBDO, leading the pitch of global advertising campaigns and building an intense knowledge with trade marketing vehicles.

Marcos Neiva

Based in São Paulo, Marcos holds a degree in Journalism from Faculdades Integradas Rio Branco and is fluent in English and Portuguese. Worked as an entertainment reporter at Contigo! from Editora Caras and has experience with PR.

Lydia Ruiz

Lydia Ruiz

Lydia is Coordinator of the Central American and Caribbean arms of Sherlock’s Latam Hub. A PR professional with eight years of experience in journalism, media relations, event planning and integrated marketing, she has worked for a wide variety of brands in the region. Lydia holds an MBA with a specialism in Marketing from the Latin American University of Science and Technology, as well as certifications in international business management, leadership and negotiation and Customer Service.

Jaime Roa

Professional with more than 10 years of experience in communication and PR, Jaime has worked as a media monitoring executive at PR Newswire; reporter and editor for Infochannel Mexico; additionally to designing internal and external corporate communication strategies for companies such as Dell, GE (General Electric), Mercado Libre, Hasbro and BP (British Petroleum). He has a journalism degree and a specialization in scientific journalism. 

Karina Flores

Karina has more than 10 years of experience in Digital Marketing. With creative and strategic thinking, she seeks to be informed of the changes in the digital world to keep the brands in trend. She has a master’s degree in photography, so when she’s not behind a computer she is behind her camera.

Sonia Ramos

Based on Peru, Sonia Ramos has more than 10 years of experience in corporate communication, public relations, market research, events and journalism. During the exercise of her career, she has worked for national and international communication agencies, in the development of communication strategies and execution of public relations and press campaigns.

Angelo Zevallos

Based on Peru, Angelo is a social communicator & journalist specialized in Sports. He has 12 years of experience in newspaper La República where was head of the sports team. Teacher of Journalism for 3 years in Toulouse Lautrec and is ending a master degree in Journalism and Multimedia Communications.
Jairo Araya-Barrantes

Jairo Araya-Barrantes

Based in Puerto Rico, Jairo is a communications professional with a proven record of success in media relations and thought leadership development. As a writer, he believes in the power of storytelling to create a meaningful impact on audiences. He started his career in PR in New York City and, since then, he has executed public relations strategies in the U.S. and Latin America.

Joca The Dog

Joca

Joca is from São Paulo (we think), and after a hard start in life on the streets was appointed Sherlock head of cuteness, as he is a master on the subject. A fully bilingual specialist in napping on beds when he thinks nobody is looking, Joca can often be found in Sherlock’s São Paulo headquarters sleeping in the corner, running around after Justin or getting stuck behind glass doors. Despite having a reserved personality, he is very kind and is always willing to eat some snacks. Sometimes he even enjoys being petted during working hours. His main interests are drinking earl grey tea with milk, yoga, and the park. His enemies are buses, cars, loud people and wind.

Julia Pasquini

Based in São Paulo, Julia is psychology graduate of Universidade Presbiteriana Mackenzie, postgraduate in Sport Psychology and Outpatient Psychotherapy. As a former Olympic gymnast and a mom, Julia is a flexible professional who flips around to adapt to the needs of the Sherlock Communications’ team, helping us land at the best results for our clients. Her role includes results monitoring activities, relationships with influencers, commercial contact and administrative services.

Alberto Alvarez

Alberto is based in Mexico City. He has almost 14 years of Engineering and Digital Marketing experience. Previous to his work as a Digital Marketing Manager he was a webmaster and advertising manager from top Mexican journalists, around their digital channels.
Alberto has an excellent background analyzing, being a specialist in growing brand impact through digital platforms. He has played a leading role as Digital Marketing Manager on teams for clients including Orangetheory Fitness Mexico.