PR in Brazil – Our Story

Brazil is not easy! It’s a wonderfully rich and complex market that frequently presents international brands with cultural and operational challenges when it comes to PR and marketing. But, then again, its potential rewards are commensurately high.

We founded Sherlock Communications specifically to help companies overcome these challenges – to bridge the commercial and cultural gap between Brazil and foreign markets.

We specialise in boosting growth for international brands already present in the region as well as foreign companies launching here for the first time. Our structure and way of working are specifically designed to provide on-the-ground support to clients’ local teams, while also integrating seamlessly with their international marketing teams and structures.

“Brazil is not for beginners”

Tom Jobim, Composer

Across Latin America

For clients requiring multi-market support in Latin America, we also have satellite teams in Lima, Bogota, Santiago, Mexico City and Buenos Aires.

Whether your objective be lead generation, driving downloads or building brand recognition, our team has the award-winning experience and multi-market expertise to provide all you need to localise and implement your global strategy and execute successful public relations, social media and marketing campaigns in Brazil and Latin America.

Learn more…

Key Facts

  • Core team of 26 based mainly in São Paulo and Rio de Janeiro
  • Independently owned consultancy, specialized in supporting international companies operating in Brazil and wider Latin America
  • Brazil-based, multi-lingual team from both agency and client-side background
  • Unlike a lot of bigger agencies, our senior team are actively involved day-to-day running of accounts.
  • Best-in-class Latin American (LatAm) network for multi-market executions, including on-the-ground teams in Lima, Mexico City, Bogota, Buenos Aires and Santiago
  • A multi-award winning team of journalists, digital marketers, designers, PR and paid media professionals


Our founding team has won and been listed for multiple awards including:

PR Week Awards Logo
PR Week Best Technology Campaign
PR Week Awards Logo
PR Week Young Professional of the Year
PR Week Awards Logo
PR Week Corporate Communications Award
IVCA Clarion Awards Logo
IVCA Clarion Award
PR Week Awards Logo
PR Week Regional Award
CorpComms Digi Awards Logo
CorpComms Digi Awards
CIPR Awards Logo
CIPR Best Corporate Campaign

PR Week Best Campaign in LATAM